Social Media: Your Platform, Their Greenwash
Context
A fossil fuel company proposes an ad campaign focusing on their 'green innovation,' downplaying their core operations. Your team suspects greenwashing. Accepting generates revenue, but risks damaging your platform's credibility.
Dilemma
A) Reject the ad campaign based on suspected greenwashing, upholding your platform's integrity and combating misinformation, even if it means sacrificing significant revenue.
B) Approve and run the ad campaign, securing substantial revenue and avoiding conflict with a major advertiser.
Summary
Fossil fuel and car companies, unable to deny climate change, have shifted to subtle greenwashing on social media. A Harvard study reveals they overrepresent green investments while ignoring the crisis. They use nature imagery, "woke" visuals, and techno-optimism to mislead consumers. These tactics, more insidious than outright denial, disguise harmful practices as well-intentioned solutions, hindering necessary climate action.
Resources:
| Last modified: | 06 June 2025 2.33 p.m. |