Digital Technologies: Safety Feature or Sales Strategy?
Context
Your digital company implemented a software update that deliberately throttled the performance of older devices to prevent battery-related shutdowns. This action was taken without user explanation or consent, leading to widespread accusations of planned obsolescence and forcing users to buy new products.
Dilemma
A) Apologise and provide users with full control and affordable battery options. Commit to features that prioritize user control, accepting significant financial and reputational costs.
B) Defend the decision and offer limited reparations.
Summary
"Batterygate" refers to Apple's deliberate slowdown of older iPhones with degraded batteries, implemented via a software update. This was done to prevent unexpected device shutdowns under high load. Critics widely condemned it as planned obsolescence, arguing Apple forced upgrades.
However, some contend it actually extended phone usability. The core issue was Apple's lack of transparency; users were not informed or given control. Apple later admitted the throttling, settled lawsuits, and updated iOS to provide user notifications and control over the feature. The controversy began in late 2016 following user reports of performance drops linked to battery replacements.
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| Last modified: | 06 June 2025 2.33 p.m. |