Staff
Which people work at the Customer Insights Center?
Many are in this picture, though the complete overview can be found below.
| Name | Telephone | Expertise | |
|---|---|---|---|
| Albalooshi, S.A.E.G. (Sumaya), Dr | +31 50 36 33648 | My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. | |
| Baalmans, drs. ing. B.S. (Bas) | +31 6 2249 4353 |
LEAN Six Sigma Green en Blackbelt Agile / Scrum projectmanagement Digital education and learning |
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| Bakker, E.J.B. | +31 50 36 37065 | ||
| Balleyer, A., MSc | +31 50 36 37065 | ||
| Bijmolt, prof. dr. T.H.A. (Tammo) | +31 50 36 37319 | ||
| Bolderdijk, dr. J.W. (Jan Willem) | +31 50 36 39086 | Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement | |
| Boluki, A., MSc | +31 50 36 37065 |
- Influencer marketing - Machine learning & deep learning |
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| Burbulea, V. (Veronica), MSc | +31 50 36 37065 |
- Out-of-home(OOH) advertising effectiveness - Advertising content & context |
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| Calmasini, C., PhD | +31 50 36 37065 | ||
| Cho, Y., MBA | |||
| Cooten, A.K. (Anne-Linde) van, MSc | +31 50 36 37065 | Marketing Management, Marketing Analytics, Data Science | |
| Dimmers, M.J.M. (Mathijs), MSc | +31 50 36 37065 | ||
| Doorn, prof. dr. J. (Jenny) van | +31 50 36 33657 | service technology, robotics, customer engagement, sustainability, food waste | |
| Eck, dr. P.S. (Peter) van | +31 50 36 33686 | ||
| Fennis, prof. dr. B.M. (Bob) | +31 50 36 39365 |
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas |
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| Fu, M. | +31 50 36 37065 | ||
| Gänzler, B.H. | |||
| Ge, R. (Ruichen), MSc | Digital Marketing, Geomarketing | ||
| Gijsenberg, M.J. (Maarten), Prof | +31 50 36 38249 | Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions, Product returns, Responsible Marketing | |
| Groot, dr. J.I.M. (Judith) de | +31 50 36 37065 | Researcher in the area of sustainable behaviour change and consumer behaviour. | |
| Haan, dr. E. (Evert) de | +31 50 36 32802 | Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, customer satisfaction, net promoter score, text mining, image mining, voice mining, (Gen)AI | |
| Hars, dr. R.P. (Roelof) | +31 50 36 37065 | Marketing, CRM, Churn, Customer Journeys | |
| Hidding, I.J. (Jasper) | |||
| Holthöwer, J. (Jana), Dr | +31 50 36 37065 | Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, health | |
| Hoving-Wesselius, T. (Tryntsje), MSc | +31 50 36 37065 | Artificial Intelligence, Marketing, Econometrics, Data Analytics, Data Engineering | |
| Huang, M. (Minxiong), MSc | +31 50 36 37065 | Marketing, Business Cycle, State-space Modeling | |
| Huisman, H.M. (Hester) | Consumer behaviour in the energy sector. | ||
| Ikonen, I.H. (Iina), PhD | +31 50 36 37065 |
Consumer behavior, consumer well-being, retail marketing My research focuses on understanding how retail marketing impacts consumer well-being and society. Within this domain, I study issues such as promoting healthier food consumption through labeling, packaging and pricing, creating more diverse and inclusive shopping environments and promoting sustainability. I address these questions using multiple methods, especially experimental research designs and meta-analyses. |
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| Ittersum, prof. dr. ir. K. (Koert) van | +31 50 36 36639 | Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication | |
| Keizer, dr. M. (Martijn) | NA |
Consumer Behavior, Persuasion, Financial behavior, AI in education, AI and assessment in education |
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| Kobus, drs. R.G. (Randolf) | +31 6 5158 1619 | Collaboration between practice and science | |
| Koster, J. (Janneke) | +31 50 36 37065 | Sustainability in fashion | |
| Kruizinga-de Vries, dr. L. | +31 50 36 37065 | ||
| Kwintenberg, D., MSc | +31 50 36 37065 | Consumer behavior, Consumer psychology, Consumer well-being, Persuasion | |
| Leeflang, prof. dr. P.S.H. (Peter) | +31 50 36 37065 | Modelbuilding / Marketing / Management / Competition / Promotions | |
| Leliveld, prof. dr. M.C. (Marijke) | +31 50 36 33226 | Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Social Responsibility | Sustainable Fashion | Consumer behavior | Justice and Fairness | Negotiation and bargaining | |
| Li, Y. (Yinan) | Digital marketing, AI application in marketing | ||
| Lombardo, F. (Francesca), MSc | +31 50 36 37065 | Human-robot teams, huaman-robot interaction, robots in healthcare, experimental research | |
| Luo, S. (Siria Xiyueyao), Dr | +31 50 36 37065 | Hope, uncertainty, and judgment and decision making (JDM). | |
| Minnema, dr. A. (Alec) | +31 50 36 37065 | Data Science, Retail | |
| Moeini Jazani, M. (Mehrad), Dr | +31 50 36 37065 |
―Consumer Behaviour with a focus on how fundamental psychosocial resources such as power, status, and financial resources shape consumer decision-making. ―Strategic Brand Management ―Judgement & Decision Making: with a focus on intertemporal choice and the decisions over time. ―Experimental Design & Data Analysis |
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| Molog-Kwant, L.C. (Lianne) | +31 50 36 33686 | ||
| Nezami, H. (Hakhamanesh), MSc | +31 50 36 37065 | ||
| Nierop, dr. J.E.M. (Erjen) van | +31 50 36 37065 | Pricing, marketing research, quantitative/econometrics methods in marketing, choice models | |
| Noordhoff, prof. dr. C.S. (Corine) | +31 50 36 37065 | Retail, Insights & Analytics, Data Science & AI in business | |
| Norouzi Talab, S. (Sogol) |
- Dynamics of Charitable Giving - Data-Driven Fundrasing - Prosocial Behavior |
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| Palko, I. (Ivan), MSc | +31 50 36 37065 | Teaching, Thesis Supervision (Bachelor, Pre-Master), Exam Supervision/Administration, Academic Writing, Data Analysis (SPSS), Market Research, Marketing Reporting, Social Media Marketing, Consultancy | |
| Pelletier, C.M.P., Dr | +31 50 36 37065 | ||
| Ribbers, M.D.D. (Daphne), Dr | +31 50 36 37065 | Consumers' food waste | |
| Risselada, dr. H. (Hans) | +31 50 36 36288 | Quantitative marketing, social networks, social influence, societal change, responsible marketing. | |
| Rizio, S.M. (Stephanie) | +31 50 36 37065 |
Economic psychology, environmental psychology, consumer behavior, social marketing My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts shapes their decision-making, especially regarding environmentally conscious choices. I also investigate the psychological aspects of lay beliefs in other areas, such as health, examining their impact on behavior and decision-making, including the spread of conspiracy theories and vaccine uptake. |
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| Sadowski, S. (Sebastian) | +31 50 36 37065 | consumer behavior | |
| Shehu, E. (Edlira), Prof | +31 50 36 37065 | Marketing analytics, digital marketing, advertising, nonprofit marketing, e-tailing | |
| Sloot, prof. dr. L.M. (Laurens) | +31 50 36 33686 | * Retail expertise: grocery retailing in general, discounting, retail branding & format development, assortment management, pricing & promotions, shopping behavior, online food retailing, the added value of franchising. * Branding expertise: branding & positioning (national brands, store brands and fresh produce), regional products, retailer-supplier relationships, international buying organizations * General fields of interest: food trends, new business models and business valuation. | |
| Stepanova, A. (Anna), Dr | +31 50 36 37065 | Her primary research interest revolves around the governance of problem-solving within interorganizational relationships (business-to-business and business-to-government). One of her scholarly focuses is the exploration of the role of requirements specification in the organization of problem-solving relationships in public and private business settings. Anna has a particular research interest in public sector purchasing and business-to-government relationships with an emphasis on how to deliver better quality public services, enhance innovation, solve societal problems, sustain the welfare system, as well as how to do business with governments as customers. Her recent research streams are dedicated to the exploration of the role of third-party involvement in public purchasing, the role of AI in how companies govern their relationships, and the role of corporate activism and abstract associations within interorganizational relationships. | |
| Tang, Q. (Qiong), Dr | +31 50 36 37065 | Her research interests center on marketing strategy and the marketing–finance interface. She investigates topics such as corporate brand-related information disclosure, marketing human capital (e.g., the role of CMOs), and digital marketing. Methodologically, her work leverages quantitative approaches, including natural language processing, machine learning, and large language models. | |
| Thomassen, dr. J.P.R. (Jean-Pierre) | +31 50 36 37065 | Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing, Service/Customer Excellence, Customer Delight, Service Garantees | |
| Tuinenga, D. (Durk), MSc | +31 50 36 37153 | ||
| Verdi, S. (Soroush) | Consumer Behaviour, Judgment and Decision-Making, Psychology of AI, Choice Framing | ||
| Verhoef, prof. dr. P.C. (Peter) | +31 50 36 37320 | Marketing, Retailing, Sustainable Behavior, Big Data | |
| Vigier-Zouhar, S. | Customer loyalty | ||
| Vries, W.C. (Wieteke) de | +31 50 36 37065 | Marketing and consumer well-being In-store food decision-making and health interventions to promote healthy purchases |
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| Wang, L. (Lijun), MSc | Gig economy, Two-sided platform, User retention | ||
| Wever, B. (Bertina) | +31 50 36 37065 | ||
| Wieringa, prof. dr. J.E. (Jaap) | +31 50 36 37093 | Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Machine Learning, Artificial Intelligence,Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma | |
| Xiao, R. | |||
| Yang, F. | |||
| Ye, M. (Mengfei Kim) | Consumer Sustainability, Behavioral Spillover |
Last modified:23 February 2023 11.49 a.m.
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