Staff
Which people work at the Customer Insights Center?
Many are in this picture, though the complete overview can be found below.
| Name | Telephone | Expertise | |
|---|---|---|---|
| Albalooshi, S.A.E.G. (Sumaya), Dr | +31 50 36 33648 | My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. | |
| Alsem, dr. K.J. (Karel Jan) | +31 50 36 33686 | Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations | |
| Baalmans, drs. ing. B.S. (Bas) | +31 6 2249 4353 |
LEAN Six Sigma Green en Blackbelt Agile / Scrum projectmanagement Digital education and learning |
|
| Bakker, E.J.B. | +31 50 36 37065 | ||
| Balleyer, A., MSc | +31 50 36 37065 | ||
| Bijmolt, prof. dr. T.H.A. (Tammo) | +31 50 36 37319 | ||
| Bolderdijk, dr. J.W. (Jan Willem) | +31 50 36 39086 | Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement | |
| Boluki, A., MSc | +31 50 36 37065 | ||
| Bououdina, H.A., MSc | +31 50 36 37065 | ||
| Burbulea, V. (Veronica), MSc | +31 50 36 37065 |
- Out-of-home(OOH) advertising effectiveness - Advertising content & context |
|
| Calmasini, C., PhD | +31 50 36 37065 | ||
| Cooten, A.K. (Anne-Linde) van, MSc | +31 50 36 37065 | Marketing Management, Marketing Analytics, Data Science | |
| Dimmers, M.J.M., MSc | +31 50 36 37065 | ||
| Doorn, prof. dr. J. (Jenny) van | +31 50 36 33657 | service technology, robotics, customer engagement, sustainability, food waste | |
| Eck, dr. P.S. (Peter) van | +31 50 36 33686 | ||
| Fennis, prof. dr. B.M. (Bob) | +31 50 36 39365 |
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas |
|
| Fu, M. | +31 50 36 37065 | ||
| Ge, R. (Ruichen), MSc | Digital Marketing, Geomarketing | ||
| Gijsenberg, M.J. (Maarten), Prof | +31 50 36 38249 | Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions | |
| Groot, dr. J.I.M. (Judith) de | +31 50 36 37065 | Researcher in the area of sustainable behaviour change and consumer behaviour. | |
| Haan, dr. E. (Evert) de | +31 50 36 32802 | Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining | |
| Hars, dr. R.P. (Roelof) | +31 50 36 37065 | Marketing, CRM, Churn, Customer Journeys | |
| Havenga-de Poel, drs. C. (Carina) | +31 6 8004 0312 | Process manager SMiLES | |
| Hidding, I.J. (Jasper) | |||
| Holthöwer, J. (Jana), Dr | +31 50 36 37065 | Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research | |
| Hoving-Wesselius, T. (Tryntsje), MSc | +31 50 36 37065 | Artificial Intelligence, Marketing, Econometrics, Data Analytics, Data Engineering | |
| Huang, M. (Minxiong), MSc | +31 50 36 37065 | Marketing, Business Cycle, State-space Modeling | |
| Ikonen, I.H. (Iina), PhD | +31 50 36 37065 | Consumer behavior, consumer well-being, retail marketing | |
| Ittersum, prof. dr. ir. K. (Koert) van | +31 50 36 36639 | Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication | |
| Keizer, dr. M. (Martijn) | NA |
Consumer Behavior,
Persuasion, Financial behavior |
|
| Kobus, drs. R.G. | |||
| Koster, J. (Janneke) | +31 50 36 37065 | Sustainability in fashion | |
| Kruizinga-de Vries, dr. L. | +31 50 36 37065 | ||
| Kwintenberg, D., MSc | +31 50 36 37065 | Consumer behavior, Consumer psychology, Consumer well-being, Persuasion | |
| Leeflang, prof. dr. P.S.H. (Peter) | +31 50 36 37065 | Modelbuilding / Marketing / Management / Competition / Promotions | |
| Leliveld, prof. dr. M.C. (Marijke) | +31 50 36 33226 | Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Social Responsibility | Sustainable Fashion | Consumer behavior | Justice and Fairness | Negotiation and bargaining | |
| Lombardo, F. (Francesca), MSc | +31 50 36 37065 | ||
| Luo, S. (Siria Xiyueyao), Dr | +31 50 36 37065 | Hope, uncertainty, and judgment and decision making (JDM). | |
| Mang, V. (Valentin), MSc | +31 50 36 37065 | Valentin Mang is a PhD candidate at the Department Social Psychology and the Department of Marketing. His current research focusses on when and why individuals fall prey to misinformation or other (false) beliefs, such as conspiracy beliefs. Besides that, his research and teaching interests include attitudes, persuasion, and other topics in social psychology. | |
| Minnema, dr. A. (Alec) | +31 50 36 37065 | Data Science, Retail | |
| Moeini Jazani, M. (Mehrad), Dr | +31 50 36 37065 |
―Consumer Behaviour with a focus on how fundamental psychosocial resources such as power, status, and financial resources shape consumer decision-making. ―Strategic Brand Management ―Judgement & Decision Making: with a focus on intertemporal choice and the decisions over time. ―Experimental Design & Data Analysis |
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| Moes, A. (Anne), MSc | +31 50 36 37065 | ||
| Molog-Kwant, L.C. (Lianne) | +31 50 36 33686 | ||
| Nezami, H. (Hakhamanesh), MSc | +31 50 36 37065 | ||
| Nierop, dr. J.E.M. (Erjen) van | +31 50 36 37065 | Pricing, marketing research, quantitative/econometrics methods in marketing, choice models | |
| Noordhoff, prof. dr. C.S. (Corine) | +31 50 36 37065 | Retail, Insights & Analytics, Data Science & AI in business | |
| Palko, I. (Ivan), MSc | +31 50 36 37065 | Teaching, Thesis Supervision (Bachelor, Pre-Master), Academic Writing, Data Analysis (SPSS), Market Research, Marketing Reporting, Social Media Marketing, Consultancy | |
| Pelletier, C.M.P., Dr | +31 50 36 37065 | ||
| Ribbers, M.D.D. (Daphne), Dr | +31 50 36 37065 | Consumers' food waste | |
| Risselada, dr. H. (Hans) | +31 50 36 36288 | Quantitative marketing, social networks, social influence, societal change, responsible marketing. | |
| Rizio, S.M. (Stephanie) | +31 50 36 37065 |
Environmental psychology, economic psychology, consumer behavior, social marketing My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts shapes their decision-making, especially regarding environmentally conscious choices and eco-friendly consumption. I also investigate the psychological aspects of lay beliefs in other areas, such as health, examining their impact on behavior and decision-making, including the spread of conspiracy theories and vaccine uptake. |
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| Sadowski, S. (Sebastian) | +31 50 36 37065 | consumer behavior | |
| Shehu, E. (Edlira), Prof | +31 50 36 37065 | Digital marketing, advertising, marketing analytics, nonprofit marketing, e-tailing | |
| Sloot, prof. dr. L.M. (Laurens) | +31 50 36 33686 | * Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, business models, chain cooperation | |
| Stepanova, A. (Anna), Dr | +31 50 36 37065 | Her primary research interest revolves around the governance of problem-solving within interorganizational relationships (business-to-business and business-to-government). One of her scholarly focuses is the exploration of the role of requirements specification in the organization of problem-solving relationships in public and private business settings. Anna has a particular research interest in public sector purchasing and business-to-government relationships with an emphasis on how to deliver better quality public services, enhance innovation, solve societal problems, sustain the welfare system, as well as how to do business with governments as customers. Her recent research streams are dedicated to the exploration of the role of third-party involvement in public purchasing, the role of AI in how companies govern their relationships, and the role of corporate activism and abstract associations within interorganizational relationships. | |
| Tang, Q. (Qiong), Dr | +31 50 36 37065 | ||
| Thomassen, dr. J.P.R. (Jean-Pierre) | +31 50 36 37065 | Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing, Service/Customer Excellence, Customer Delight, Service Garantees | |
| Verdi, S. (Soroush) | Consumer Behaviour, Psychology of AI, Judgment and Decision-making | ||
| Verhoef, prof. dr. P.C. (Peter) | +31 50 36 37320 | Marketing, Retailing, Sustainable Behavior, Big Data | |
| Vries, W.C. (Wieteke) de | +31 50 36 37065 | Marketing and consumer well-being In-store food decision-making and health interventions to promote healthy purchases |
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| Wever, B. (Bertina) | +31 50 36 37065 | ||
| Wieringa, prof. dr. J.E. (Jaap) | +31 50 36 37093 | Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma | |
| Ye, M. (Mengfei Kim) | Consumer Sustainability, Behavioral Spillover |
| Last modified: | 23 February 2023 11.49 a.m. |
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