Medewerkers
Wie werken bij het Customer Insights Center?
Velen staan op de foto, maar het complete overzicht vind je hieronder.
| Naam | Telefoon | Expertise | |
|---|---|---|---|
| Baalmans, drs. ing. B.S. (Bas) | 06 2249 4353 |
LEAN Six Sigma Green en Blackbelt Agile / Scrum projectmanagement Digital education and learning |
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| Bakker, E.J.B. | 050 36 37065 | ||
| Balleyer, A., MSc | 050 36 37065 | ||
| Bijmolt, prof. dr. T.H.A. (Tammo) | 050 36 37319 | ||
| Bolderdijk, dr. J.W. (Jan Willem) | 050 36 39086 | Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement | |
| Boluki, A., MSc | 050 36 37065 |
- Influencer marketing - Machine learning & deep learning |
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| Burbulea, V. (Veronica), MSc | 050 36 37065 |
- Out-of-home(OOH) advertising effectiveness - Advertising content & context |
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| Calmasini, C., PhD | 050 36 37065 | Individual decision-making, Consumer behavior, Experimental design, Marketing research methods | |
| Cho, Y., MBA | |||
| Doorn, prof. dr. J. (Jenny) van | 050 36 33657 | service technology, robotics, customer engagement, sustainability, food waste | |
| Eck, dr. P.S. (Peter) van | 050 36 33686 | ||
| Fennis, prof. dr. B.M. (Bob) | 050 36 39365 |
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making, sustainable consumption.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas |
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| Fu, M. | 050 36 37065 | ||
| Gänzler, B.H. | |||
| Ge, R. (Ruichen), MSc | Digital Marketing, Geomarketing | ||
| Gijsenberg, M.J. (Maarten), Prof | 050 36 38249 | Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions, Product returns, Responsible Marketing | |
| Groot, dr. J.I.M. (Judith) de | 050 36 37065 | Onderzoeker op het gebied van duurzame gedragsverandering en consumptie gedrag. | |
| Hars, dr. R.P. (Roelof) | 050 36 37065 | Marketing, CRM, Churngedrag, Klantreizen | |
| Holthöwer, J. (Jana), Dr | 050 36 37065 | Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, health | |
| Huang, M. (Minxiong), MSc | 050 36 37065 | Marketing dynamics, state-space modeling, business cycle | |
| Huisman, H.M. (Hester) | Consumentengedrag in de energiesector. | ||
| Ikonen, I.H. (Iina), PhD | 050 36 37065 |
Consumer behavior, consumer well-being, retail marketing My research focuses on understanding how retail marketing impacts consumer well-being and society. Within this domain, I study issues such as promoting healthier food consumption through labeling, packaging and pricing, creating more diverse and inclusive shopping environments and promoting sustainability. I address these questions using multiple methods, especially experimental research designs and meta-analyses. |
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| Ittersum, prof. dr. ir. K. (Koert) van | 050 36 36639 | Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication | |
| Keizer, dr. M. (Martijn) | NA |
Consumentengedrag, Overtuigingstechnieken, Financieel gedrag, AI in onderwijs, Toetsing en AI |
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| Kobus, drs. R.G. (Randolf) | 06 5158 1619 | Collaboration between practice and science | |
| Koch, L.C.S. | |||
| Koster, J. (Janneke) | Sustainability in fashion | ||
| Kruizinga-de Vries, L., Dr | 050 36 37065 | ||
| Leeflang, prof. dr. P.S.H. (Peter) | 050 36 37065 | Modelbuilding / Marketing / Management / Competition / Promotions | |
| Leliveld, prof. dr. M.C. (Marijke) | 050 36 33226 | Consumentenethiek | Cause-Related Marketing | Goede doelen | Fondsenwerving | Maatschappelijk Verantwoord Ondernemen | Duurzame kleding | Consumentengedrag |Rechtvaardigheid en Eerlijkheid | Onderhandelen | |
| Li, Y. (Yinan) | Digital marketing, AI application in marketing | ||
| Lombardo, F. (Francesca), MSc | 050 36 37065 | Human-robot teams, huaman-robot interaction, robots in healthcare, experimental research | |
| Luo, S. (Siria Xiyueyao), Dr | 050 36 37065 | Hope, uncertainty, and judgment and decision making (JDM). | |
| Minnema, dr. A. (Alec) | 050 36 37065 | Data Science, Retail | |
| Moeini Jazani, M. (Mehrad), Dr | 050 36 37065 |
―Consumer Behaviour with a focus on how fundamental psychosocial resources such as power, status, and financial resources shape consumer decision-making. ―Strategic Brand Management ――Judgement & Decision Making: with a focus on intertemporal choice and the decisions over time. ―Experimental Design & Data Analysis |
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| Molog-Kwant, L.C. (Lianne) | 050 36 33686 | ||
| Nezami, H. (Hakhamanesh), MSc | 050 36 37065 | ||
| Nierop, dr. J.E.M. (Erjen) van | 050 36 37065 | Pricing, marketing research, quantitative/econometrics methods in marketing, choice models | |
| Noordhoff, prof. dr. C.S. (Corine) | 050 36 37065 | Retail, Insights & Analytics, Data Science & AI in business | |
| Norouzi Talab, S. (Sogol) |
- Dynamiek van geven aan goede doelen - Data-gedreven fondsenwerving - Prosociaal gedrag |
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| Palko, I. (Ivan), MSc | 050 36 37065 | Teaching, Thesis Supervision (Bachelor, Pre-Master), Exam Supervision/Administration, Academic Writing, Data Analysis (SPSS), Market Research, Marketing Reporting, Social Media Marketing, Consultancy | |
| Risselada, dr. H. (Hans) | 050 36 36288 | Kwantitatieve marketing, sociale netwerken, sociale invloed, maatschappelijke impact/verandering, responsible marketing. | |
| Rizio, S.M. (Stephanie) | 050 36 37065 | Consumentengedrag, economische psychologie, omgevingspsychologie, sociale marketing. Ik bestudeer consumentengedrag vanuit het perspectief van de economische en sociale psychologie. Ik onderzoek hoe de gangbare opvattingen van consumenten over economische concepten – zoals het zero-sum-denken en hun overtuigingen over de economische omstandigheden – hun besluitvorming in marketingcontexten beïnvloeden, met name op het gebied van duurzaamheid en groene consumptie. Daarnaast onderzoek ik de cognitieve disposities die het oordeel en gedrag van consumenten in aanverwante domeinen vormgeven, zoals de voorspellende waarde van geduld voor gezondheidsgedrag, bijvoorbeeld vaccinatiebereidheid, en hoe consumenten reageren op informatieschokken tijdens volksgezondheidscrises. | |
| Shehu, E. (Edlira), Prof | 050 36 37065 | I study how firms and organizations can improve marketing effectiveness and shape customer behavior in digital environments. My research combines econometric modeling and AI applications with observational and field-study data. | |
| Sloot, prof. dr. L.M. (Laurens) | 050 36 33686 | * Retail expertise: grocery retailing in general, discounting, retail branding & format development, assortment management, pricing & promotions, shopping behavior, online food retailing, the added value of franchising. * Brand management expertise: branding & positioning (national brands, store brands and fresh produce), regional products, retailer-supplier relationships, international buying organizations * General fields of interest: food trends, new business models and business valuation. | |
| Stepanova, A. (Anna), Dr | 050 36 37065 | Her primary research interest revolves around the governance of problem-solving within interorganizational relationships (business-to-business and business-to-government). One of her scholarly focuses is the exploration of the role of requirements specification in the organization of problem-solving relationships in public and private business settings. Anna has a particular research interest in public sector purchasing and business-to-government relationships with an emphasis on how to deliver better quality public services, enhance innovation, solve societal problems, sustain the welfare system, as well as how to do business with governments as customers. Her recent research streams are dedicated to the exploration of the role of third-party involvement in public purchasing, the role of AI in how companies govern their relationships, and the role of corporate activism and abstract associations within interorganizational relationships. | |
| Tang, Q. (Qiong), Dr | 050 36 37065 | Her research interests center on marketing strategy and the marketing–finance interface. She investigates topics such as corporate brand-related information disclosure, marketing human capital (e.g., the role of CMOs), and digital marketing. Methodologically, her work leverages quantitative approaches, including natural language processing, machine learning, and large language models. | |
| Thomassen, dr. J.P.R. (Jean-Pierre) | 050 36 37065 | Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing, Service/Customer Excellence, Customer Delight, Service Garantees | |
| Tuinenga, D. (Durk), MSc | 050 36 37153 | ||
| Verdi, S. (Soroush) | Consumer Behaviour, Judgment and Decision-Making, Psychology of AI, Choice Framing | ||
| Verhoef, prof. dr. P.C. (Peter) | 050 36 33370 | Marketing, Retailing, Sustainable Behavior, Big Data | |
| Vigier-Vigier-Zouhar, S., MA | Customer loyalty | ||
| Wever, B. (Bertina) | 050 36 37065 | ||
| Wieringa, prof. dr. J.E. (Jaap) | 050 36 37093 |
Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Machine Learning, Artificial Intelligence,Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma |
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| Xiao, R. (Ruilin ) | Visual marketing | ||
| Yang, F. | |||
| Ye, M. (Mengfei Kim) | Consumer Sustainability, Behavioral Spillover | ||
| Zhang, L. (Ling/Lynn) | online recensie, machine learning | ||
| Zwarte, T.J. de |
Laatst gewijzigd:23 februari 2023 11:49
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