Skip to ContentSkip to Navigation
Campus Fryslân

Third Campus Fryslân PhD researcher on sustainability!

30 November 2016

As of 15 November, Femke Vrenegoor started her PhD research on 'Closing the buy-in gap to salient ecolabel application for SME hotel entrepreneurs in the Netherlands'.

Femke Vrenegoor
Femke Vrenegoor

Femke Vrenegoor

Since sustainability has been a trend for many years now, we can see that in the hospitality industry it has also taken an important place in the daily operations of hotels. Hotel entrepreneurs choose to engage in CSR for many different reasons, and some of these entrepreneurs make the choice to get their sustainability efforts certified with for example a Green Key certificate. However, not all entrepreneurs will try to reach the highest level possible within the certificate, or push to reach more than the minimum number of required criteria within their level.

My research will try to understand the reasons for this behaviour, and evaluate whether these reasons can be connected to their motivation to engage CSR in the first place. Once the motivations of the hotel entrepreneur and their behaviour are understood, I wish to try to nudge them to more sustainable ecolabel application.

In my research I have chosen to focus on SME hotels as they comprise a large portion of the total amount of hotels in the Netherlands.

Last modified:19 December 2018 4.59 p.m.

More news

  • 11 July 2019

    Major companies’ annual reports too vague about climate impact

    Many major Dutch companies publish extensive information about climate impact in their annual reports. However, very few companies provide concrete, detailed information about their own CO2 emissions, the impact of climate change on their business...

  • 08 July 2019

    UG permanently closes Yantai project

    The University of Groningen (UG) has permanently closed the project aimed at creating a branch campus in Yantai. Discussions were held with China Agricultural University, the city of Yantai and the Province of Shandong.

  • 03 July 2019

    Cheap train tickets boost public transport use but reduce customer satisfaction

    Offers of cheap single train tickets through retailers such as Kruidvat or Etos have a positive impact on the number of kilometres travelled by rail. This impact is much bigger than that of more general TV, newspaper or magazine advertising. However,...