Skip to ContentSkip to Navigation
Rijksuniversiteit Groningen/Campus FryslânCentre for Sustainable EntrepreneurshipSustainability for you

Sustainability for Academic Scholars

Research meets business practice

In our Centre, academic scholars collaborate with business to develop and implement sustainable entrepreneurship to enable a social, environmental, and value-creating society. Joint teams of academic scholars and business leaders will disentangle the complexity of sustainable entrepreneurship.

The teams work in sustainability labs. The sustainability labs reflect on existing business models and design new ones. They will use peer groups, cases, interviews, and experiments.

The labs will show how business can benefit from sustainability by transforming their product configurations, supply chains and their value propositions to their customers. The labs will report best practice examples of successful sustainable entrepreneurship that are relevant for business, teaching and research.

Sustainability labs

The sustainability labs are organised in themes such as sustainable marketing, sustainable energy, sustainable innovation, sustainable leadership, sustainable cities, sustainable regions, or sustainable biobased economy.

The sustainability labs will define and solve business challenges including:

  • How can we visualise and measure the sustainability of an organisation?
  • What are the most important instruments to make organisations more sustainable and to obtain sustainable growth?
  • What are the key principles in changing an existing business model into a sustainable one?
  • How can companies become both, sustainable and successful?
  • How can managers use multiple and coherent instruments in one business model for sustainable enterprises?
  • How do we communicate changes in strategy, mission, vision, structure, and products successfully to stakeholders?

Organisation of Sustainability Labs

The labs work according to our principles of effective collaboration. We apply four distinctive phases.

In the first and inventory phase we will collect information concerning current business models and current expertise with sustainability.

In the second and design phase the companies select and design appropriate knowledge, instruments and methods, and the design of the toolkits.

In the third and application phase the cases for successful entrepreneurship are designed along the firm-specific business challenges.

In the fourth and evaluation phase the companies offer feedback on the usefulness of the toolkits, information is collected concerning the level and experience with sustainable business models, and toolkits will subsequently be redesigned.

Results and opportunities

In the sustainability labs fundamental academic research is combined with business practice. The sustainability labs offer a large number of products and services.

The labs serve business challenges of sustainability. The labs offer sustainability monitors for firms, industries, and regions. They present consultancy tools that measure and advise on successful sustainability for corporations. These tools enable the identification of new challenges and opportunities for sustainable entrepreneurship within participating corporations.

The labs serve academic knowledge creation of sustainability. The labs offer academic theories and evidence concerning the causes and consequences of successful sustainable entrepreneurship. The insights are translated in articles, conference presentations, PhDs and student theses at all levels.

The labs serve teaching and society. The products of the labs are input for our academic master programmes. The labs offer training modules for business classes and educational institutes at large. The labs offer inspiration to society reflected in senior learning classes and open learning environments.

Laatst gewijzigd:12 juli 2017 12:07