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About us Campus Fryslân Centre for Sustainable Entrepreneurship

Dr. Berfu Ünal

Dr. A. Berfu Ünal is an Assistant Professor of Social Psychology at the Campus Fryslan of the RUG. Her research focuses on the social and cognitive processes behind decision-making and human behaviour. Notably, she explores how individual, social, and contextual factors interact to influence behaviour, performance, and thinking. She applies this expertise particularly to domains that remain to be important societal challenges in the face of sustainable development, such as facilitating pro-environmental behaviours (in particular recycling, waste-separation, car-use reduction and reduction of household energy use), adoption of sustainable innovations, and acceptability of environmental policies. In her research, she collaborates with experts from other disciplines and practitioners to develop unique approaches in triggering sustainable behaviours.

Last modified:16 April 2020 12.12 p.m.