Q. (Qiong) Tang, Dr
Assistant Professor
E-mail:
q.tang rug.nl
Vakgebied
Expertise
Her research interests center on marketing strategy and the marketing–finance interface. She investigates topics such as corporate brand-related information disclosure, marketing human capital (e.g., the role of CMOs), and digital marketing. Methodologically, her work leverages quantitative approaches, including natural language processing, machine learning, and large language models.
| Laatst gewijzigd: | 31 augustus 2025 15:07 |