M. (Marit) Luiting-Drijfhout, PhD

Marit Drijfhout works as a PhD candidate at the Marketing department of the University of Groningen. She started her PhD in September 2016 and conducts research in the field of consumer behavior. Her current work focuses on consumers' (healthy) consumption behavior and food waste. Her supervisors are prof. dr. ir. Koert van Ittersum and prof. dr. Jenny van Doorn.

Recently, their research was awarded with the ‘Best Working Paper Award 2018’ at the Association of Consumer Research conference. The marketing researchers were honoured for their paper entitled  What a Waste: Effects of (Un)planned Consumption Choices on Food Waste.

Marit obtained her Master’s degree in Marketing and her Research Master's degree (cum laude) in Economics and Business, both at the University of Groningen.