prof. dr. J.C.J. (John) Hoeks

Full Professor of Communication and Information Scienceshe / him / his

Faculty of Arts

Telephone:

+31 50 36 37443

E-mail:

j.c.j.hoeks rug.nl

ORCID Research Portal

Publications

Defensive reactions to a meat reduction intervention

Graça, J., Fanter, E., Hopwood, C. J. & Hoeks, J., 1-Feb-2026, In: Appetite. 217, 9 p., 108354.

Research output: Contribution to journal › Article › Academic › peer-review

Unraveling honest responding: A systematic review on the effectiveness of social desirability bias reduction methods in survey research

Zaal, E., Ongena, Y., van der Velden, N., Loughnan, D. & Hoeks, J., 14-Mar-2026, (E-pub ahead of print) In: Quality and Quantity. 33 p.

Research output: Contribution to journal › Article › Academic › peer-review

Critical evaluation of definitions of sustainability at a Dutch university

Drury, M., Fuller, J. M., Keijzer, M. & Hoeks, J. C. J., 2025, In: Critical Approaches to Discourse Analysis Across Disciplines. 17, 2, p. 19-42 24 p.

Research output: Contribution to journal › Article › Academic › peer-review

Ecolinguistic phrasing in environmental communication: A comparative study

Drury, M., Fuller, J. M., Keijzer, M., Almonacid Hurtado, P. & Hoeks, J. C. J., 2025, In: Language and Ecology. 2025, p. 1-29 29 p.

Research output: Contribution to journal › Article › Academic › peer-review

Everybody does it sometimes: reducing Social Desirability Bias in an online survey using face-saving strategies

Zaal, E., Ongena, Y. & hoeks, J. C. J., 1-Apr-2025.

Research output: Contribution to conference › Poster › Academic

Navigating social norms: reducing Social Desirability Bias with face-saving strategies

Zaal, E., Ongena, Y. & hoeks, J. C. J., 16-Jul-2025.

Research output: Contribution to conference › Paper › Academic

No Introduction Necessary: Face-Saving Answer Options Outperform Preambles in Reducing Social Desirability Bias

Zaal, E., Hoeks, J. & Ongena, Y., 30-Oct-2025, (E-pub ahead of print) In: Journal of Survey Statistics and Methodology. smaf017.

Research output: Contribution to journal › Article › Academic › peer-review

Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynamic Norms about Plant-Based Food Consumption

Malta, I., Hoeks, J. & Graça, J., 2024, In: Environmental Communication. 18, 3, p. 339-350 12 p.

Research output: Contribution to journal › Article › Academic › peer-review

Embedding animals within a definition of sustainability

Drury, M., Fuller, J. & Hoeks, J., Jul-2023, In: Sustainability Science. 18, 4, p. 1925-1938 14 p.

Research output: Contribution to journal › Article › Academic › peer-review

Explaining vegetarian and vegan dietary behavior among U.S. and Dutch samples applying a reasoned action approach

Zaal, E. L., Ongena, Y. P. & Hoeks, J. C. J., 2023, In: Frontiers in Sustainable Food Systems . 7, 22 p., 1040680.

Research output: Contribution to journal › Article › Academic › peer-review

All (85) publications

Press/media

Persuasieve communicatie over veganisme

Hoeks, J.

27/06/2025

Press/Media: Public Engagement Activities › Professional

'Niet anti-vlees, maar pro-plant.' Deze wetenschappers gaan initiatieven voor duurzaam eten een flinke slinger geven

Hoeks, J.

04/04/2023 → 07/04/2023

Press/Media: Expert Comment › Popular

How important is the green influencer?

Hoeks, J.

16/06/2020

Press/Media: Expert Comment › Popular

Vegustice

Hoeks, J.

21/03/2019

Press/Media: Other › Popular

RUG-moet-zich-hardmaken-voor-minder-dierproeven-in-Nederland

Hoeks, J.

02/02/2018

Press/Media: Other › Popular

Drank lijkt voor jongeren toch niet zo schadelijk

Hoeks, J.

05/12/2014

Press/Media: Expert Comment › Popular

Making sense of the whole

Hoeks, J.

05/09/2014

Press/Media: Other › Popular

All (7) press/media

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prof. dr. J.C.J. (John) Hoeks

Publications

Press/media

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