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About us Practical matters How to find us G. (Greta) Zella

Research interests

My main interests concern the use of computational linguistics techniques (word embeddings, sentiment analysis) to study the role of language in social phenomena. I am currently interested in how language can interact with social norms in reaching tipping points and affect the shift towards sustainable innovations.

Publications

The Role of Neologisms in the Climate Change Debate: Can New Words Help to Speed Up Social Change?