dr. A. (Alec) Minnema

Lecturer Marketing Analytics and Data Science

Faculty of Economics and Business

Telephone:

+31 50 36 37065

E-mail:

a.minnema rug.nl

Homepage Research Portal

Publications

Managing Product Returns Within the Customer Value Framework

Minnema, A., Bijmolt, T. H. A., Petersen, J. A. & Shulman, J. D., 29-Aug-2017, Customer Engagement Marketing. Palmatier, R. W., Kumar, V. & Harmeling, C. M. (eds.). Springer, p. 95-118 24 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Managing purchases and returns for retailers

Minnema, A., 2017, [Groningen]: University of Groningen, SOM research school. 165 p.

Research output: Thesis › Thesis fully internal (DIV)

The impact of instant reward programs and bonus premiums on consumer purchase behavior

Minnema, A., Bijmolt, T. H. A. & Non, M. C., Mar-2017, In: International Journal of Research in Marketing. 34, 1, p. 194-211 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

Return to Sender? Het effect van reviews op het terugzenden van producten

Minnema, A. & Bijmolt, T., 2016, In: Tijdschrift voor Marketing. 6, p. 44-47

Research output: Contribution to journal › Article › Academic › peer-review

To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns

Minnema, A., Bijmolt, T. H. A., Gensler, S. & Wiesel, T., Sept-2016, In: Journal of Retailing. 92, 3, p. 253-267 15 p.

Research output: Contribution to journal › Article › Academic › peer-review

Advancing research on loyalty programs: a future research agenda

Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., Minnema, A., Mijnlieff, W. J. & Wünderlich, N. V., Jun-2015, In: Marketing Letters. 26, 2, p. 127-139 13 p.

Research output: Contribution to journal › Article › Academic › peer-review