UnExpected Values: Designing the Company of Tomorrow
In UnExpected Values: Designing the Company of Tomorrow, you step into the role of an entrepreneur and navigate the challenges of running a business in a rapidly changing world. Across four stages of development, you make decisions, respond to unexpected events, and explore the tensions between technological innovation, environmental responsibility, and economic viability.
New technologies offer opportunities for growth and innovation, but also raise questions about their impact on people, society, and the environment. As you develop your company, you must balance competing interests and consider the trade-offs between short-term gains and long-term consequences.
Working together, players discuss their choices, consider different perspectives, and reflect on the consequences of their decisions. The game invites you to look beyond profit and explore what it means to build a responsible, sustainable, and successful company.
Game learning objectives
By playing the game, participants will have opportunities to:
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Consider multiple stakeholder perspectives and recognise that business decisions can create both benefits and harms.
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Make decisions under uncertainty and reflect on the trade-offs between short-term gains and longer-term consequences.
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Rethink innovation by examining the opportunities and consequences of new technologies.
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Look beyond profit and explore how responsible entrepreneurship can create value for people and the planet while contributing to a more sustainable future.
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Collaborate in student teams by discussing dilemmas, negotiating different viewpoints, and making shared decisions.
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Give and receive feedback and use reflection to reconsider decisions and learn from different approaches.
Who is it for?
The game is suitable for entrepreneurship, business and management, technology, and sustainability education courses. It can be used as a standalone activity or integrated into a course to stimulate discussion about real-world business challenges.