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Alumni Event Beijing (China)

When:Th 27-06-2024 18:30 - 21:00
Where:Embassy of the Kingdom of the Netherlands in China, Liangmahe South Road no. 4, Chaoyang District, 100600 Beijing
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Do you want to:

  • broaden your professional network
  • meet fellow alumni of the University of Groningen
  • learn more about Digitalization and Sustainability
  • be part of an inspiring networking event at the end of June in Beijing?

Please, check the details below.

We are happy to extend our sincere invitation to you to participate in the inaugural Alumni & Networking Evening of the University of Groningen (UG) on 27 June in Beijing. This event aims to unite UG Alumni in and from China, promote Sino-Dutch Academic Exchanges, and explore more Cooperation on Digitalization and Sustainability.

The Program

6:30-7:00 PM Registration
7:00-7:05 PM Welcome speech by the representative from Dutch Embassy
7:05-7:10 PM Opening speech by the moderator Mr. Yu Chen
7:10-7:25 PM Keynote speech by Prof. Peter Verhoef
7:25-7:40 PM Keynote speech by Prof. Yongmiao Hong
7:40-7:55 PM Theme speech by Prof. Jiansuo Pei
7:55-8:10 PM Theme speech by Dr. Sha Zhang
8:10-8:30 PM Q&A
8:30-9:00 PM Networking, drinks & bites.

Costs: free of charge, drinks & bites are included

Registration : Please, click bellow. You will receive a confirmation of your registration before the event. The number of free places is limited.

We look forward to meet you there!

If you have any questions, please feel free to contact the UG Alumni Ambassador Mr. Yu Chen at:

About the guest speakers

Prof. Peter Verhoef is the Pro-Rector of the University of Groningen and the Dean of the Faculty of Economics and Business. He is known for his expertise in Marketing and has made significant contributions to the field through his research and teaching. His work often focuses on topics such as Customer Relationship Management, Customer Loyalty, and the Use of Data Analytics in Marketing Strategies.

Prof. Yongmiao Hong is the Dean of the School of Economics and Management at the University of Chinese Academy of Sciences. He is a Fellow of The World Academy of Sciences (TWAS) for the advancement of science in developing countries. His research areas include Econometrics, Time Series Analysis, Financial Econometrics, Statistics, and the Chinese Economy.

Prof. Jiansuo Pei is the Vice Dean of the School of Applied Economics at Renmin University of China, a "Wu Yuzhang Distinguished Professor" at Renmin University of China. He has long been engaged in research related to Input-Output Analysis and Global Value Chains.

Dr. Sha Zhang is an Associate Professor at the School of Economics and Management, University of Chinese Academy of Sciences, and the Deputy Director of the Department of Business Administration. Dr. Zhang's research mainly focuses on Multi-Channel Marketing and Cross-Cultural Marketing.