Blog GDBC

This chapter proposes a diagnostic framework that guides managers to develop a situationally appropriate and tailored implementation strategy for digital business.

First edition of the GDBC Thesis award Digital Business was a great succes.

The three finalists of the GDBC Digital Business Thesis Award. Hereby a short presentation of the three students who will present their outcomes thursday June 29.

Dynamic pricing and personalized pricing emerged as novel pricing approaches in the digital age; shifting to these novel pricing approaches can increase company profits by 3% to 25%. Dynamic pricing allows firms to smoothen demand and supply and to remain competitive facing price pressure.Personalized pricing enables companies to tap into consumers’ different willingness to pay. 

Digital technologies are changing the business world at a rapid pace, bringing new challenges and opportunities for companies. This is especially true for blockchain technologies, which are increasingly being used to manage interorganizational transactions. Blockchains are distributed ledger technologies where data is replicated, shared, and synchronized over a network of computers without central servers.

Het GDBC gaat samenwerken met twee bedrijven uit Assen en Hoogeveen om de digitale kennis bij MKB-bedrijven te vergroten

Paper on firm digital skills with a short video presentation as part of the International Conference on Information Systems (ICIS) 2020 proceedings. Based on data from job postings, we shed light on how the competitive environment influences the development of firm digital skills and their subsequent impact on firm performance. We also explore synergistic effects of digital skills and functional skills such as marketing or supply chain skills.