Blog GDBC

This chapter illustrates the role of artificial intelligence (AI) and robotics in marketing and will help managers develop a deeper understanding of its potential to revolutionize the service experience

Digital twins are a virtual representation of anything of value for an organization that creates a link between the real and virtual worlds by a continuous bidirectional data / information exchange. 

This chapter proposes a diagnostic framework that guides managers to develop a situationally appropriate and tailored implementation strategy for digital business.

First edition of the GDBC Thesis award Digital Business was a great succes.

The three finalists of the GDBC Digital Business Thesis Award. Hereby a short presentation of the three students who will present their outcomes thursday June 29.

Dynamic pricing and personalized pricing emerged as novel pricing approaches in the digital age; shifting to these novel pricing approaches can increase company profits by 3% to 25%. Dynamic pricing allows firms to smoothen demand and supply and to remain competitive facing price pressure.Personalized pricing enables companies to tap into consumers’ different willingness to pay. 

Digital technologies are changing the business world at a rapid pace, bringing new challenges and opportunities for companies. This is especially true for blockchain technologies, which are increasingly being used to manage interorganizational transactions. Blockchains are distributed ledger technologies where data is replicated, shared, and synchronized over a network of computers without central servers.