Skip to ContentSkip to Navigation
Groningen Digital Business Centre
Faculty of Economics and Business
Groningen Digital Business Centre Blog
Header image Blog GDBC

Blog GDBC

Thijmen Kort nominated for GDBC Thesis Award

Datum:16 november 2024
Thijmen Kort
Thijmen Kort

"My name is Thijmen Kort. My research bridges econometrics and digital business by focusing on predictions of customer lifetime value (CLV) for online multi-category companies. Master’s thesis Econometrics, Operations Research and Actuarial Studies.

Through a component-based modeling framework that captures complex behaviors like churn, purchase timing, and cross-category dynamics, my work provides actionable insights for optimizing customer engagement and profitability.

Validated with data from a Dutch telecommunications retailer, this approach demonstrates strong potential to drive data-driven strategies and enhance decision-making within the digital business landscape."

Follow us onlinkedin