Blog GDBC

Met de komst van GDBC werd de academische wereld ineens een stuk toegankelijker voor digitaal en ondernemend Noord-Nederland. Maar in tegenstelling tot wat je zou verwachten, kwam het initiatief hiervoor niet vanuit de universiteit. Waarom wilden noordelijke ondernemers dichterbij de RUG komen?

Developing digital roadmaps help managers to explore and determine the direction of digital transformation for their organizations. The act of developing a systematic digital roadmap fosters an understanding of the purpose of digitalization, how to attain digital skills and resources needed to attain the digital transformation goals, and drives organizational change in a coordinated and effective way.

Tijdens drie dagen (25, 26 en 27 oktober) in Zweden gingen 24 studenten (afkomstig van de Rijksuniversiteit Groningen en de universiteit van Uppsala) aan de slag in Stockholm om oplossingen te vinden voor deze uitdaging rond het thema e-Health.

This chapter illustrates the role of artificial intelligence (AI) and robotics in marketing and will help managers develop a deeper understanding of its potential to revolutionize the service experience

Digital twins are a virtual representation of anything of value for an organization that creates a link between the real and virtual worlds by a continuous bidirectional data / information exchange. 

This chapter proposes a diagnostic framework that guides managers to develop a situationally appropriate and tailored implementation strategy for digital business.

First edition of the GDBC Thesis award Digital Business was a great succes.

The three finalists of the GDBC Digital Business Thesis Award. Hereby a short presentation of the three students who will present their outcomes thursday June 29.