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Centre of expertise HRM&OB
Faculty of Economics and Business
Centre of expertise Human Resource Management & Organisational Behaviour Projecten Using Creativity

Using Creativity

Everyone is creative by nature. As an employer, the trick is to benefit from this. Our research project shows you how to make optimum use of your staff members' creativity, thus creating value for your organisation. Our aim is a better understanding of creativity and we provide practical recommendations to facilitate creativity and innovation.

How do you spark your workers' creativity? And how do you ensure that creative ideas are rendered into innovation? Take advantage of our expertise by taking part in our research .


Toeval cultiveren in organisaties
Date:30 March 2023

Het Engelse woord “serendipity” (serendipiteit) verwijst naar “toevalstreffers”. Bij een toevalstreffer gebeurt er iets dat niet verwacht werd, maar dat toch waarde creëert in een organisatie. Hoe kunnen we dit begrijpen, en mogelijk zelfs bevorderen? Hoe...

Bernard Nijstad about creativity

View this page in: Nederlands