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Centre of expertise HRM&OB

Faculty of Economics and Business
Projecten Using Creativity

Using Creativity

Everyone is creative by nature. As an employer, the trick is to benefit from this. Our research project shows you how to make optimum use of your staff members' creativity, thus creating value for your organisation. Our aim is a better understanding of creativity and we provide practical recommendations to facilitate creativity and innovation.

How do you spark your workers' creativity? And how do you ensure that creative ideas are rendered into innovation? Take advantage of our expertise by taking part in our research.


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Bernard Nijstad about creativity

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