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Centre of expertise HRM&OB
Faculty of Economics and Business
Centre of expertise Human Resource Management & Organisational Behaviour Projecten Using Creativity Tools & Resources


Scientific experts associated with the University of Groningen can help you analyse problems you have in your organisation. Its nine centres of expertise each focus on one specific theme which organisations need help with. Besides that, research conducted by our Faculty of Economics and Business specialises in a number of so-called ‘signature areas’, including Innovation and Creativity.

Centres of expertise and signature areas

Our centres and signature areas constantly invest in knowledge which is suitable for use and in tools with which we want and are able to help organisations move forward:


which we want and are able to help organisations move forward.

Watch these videos:

House of cards

The following internet resources provide an insight into a number of the fundamental questions surrounding creativity in organisations:

  • TED talk about the dilemma of exploration versus exploitation
  • TED talk about intrinsic motivation, freedom and creativity
  • TEDx talk about cultivating intrinsic motivation and creativity in classrooms
Last modified:20 July 2022 3.31 p.m.
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