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Customer Insights Center (RUGCIC)

Faculty of Economics and Business
Customer Insights Center (RUGCIC) About RUGCIC


Wie werken bij het Customer Insights Center?

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Medewerkers van RUGCIC

Agachi, E. (Elena), MSc050 36 37065
Albalooshi, dr. S.A.E.G. (Sumaya)050 36 33648My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. 
Alsem, dr. K.J. (Karel Jan)050 36 33694 Merkmanagement, marketing communicatie, marketing strategie, marketing planning, zorgmarketing
Balleyer, A., MSc050 36 37065
Berger, dr. J. (Hans)050 36 33249Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
Bhattacharya, A.050 36 37065
Bijmolt, prof. dr. T.H.A. (Tammo)050 36 37319
Bolderdijk, dr. J.W. (Jan Willem)050 36 39086 Consumer Behavior, Decision making, Social Marketing, Sustainability
Bouma, dr. J.T.050 36 33686Marketing, Financiën, HRM en ICT, in één woord samengevat: Ondernemerschap
Dehmamy, dr. K. (Keyvan)050 36 37065Bayesian modeling
Choice modeling
Factor analysis
Utility theory
Doorn, prof. dr. J. (Jenny) van050 36 33657 service technology, robotics, customer engagement, sustainability, food waste 
Drijfhout, M. (Marit)050 36 37065Marketing, consumentengedrag, voedselconsumptie en voedselverspilling
Eck, dr. P.S. (Peter) van050 36 33686
Eggers, dr. F. (Felix)050 36 37065Preference Measurement 
Conjoint Analysis 
Choice Experiments
Experimental Designs
Choice Modeling
Product development
Fabian, N.E. (Nicolai), MSc050 36 37065Digital Transformation, Digital Business Models, Digital Innovation
Fennis, prof. dr. B.M. (Bob)050 36 39365 Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
Gijsenberg, dr. ir. M.J. (Maarten)050 36 38249 Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis
Groot, dr. J.I.M. de050 36 37065Onderzoeker op het gebied van duurzame gedragsverandering en consumptie gedrag.
Haan, dr. E. (Evert) de050 36 32802 Digitale marketing, marketing attributie, ad blocking, (online) customer journey, (online) adverteren, mobiele marketing, klantenmanagement, customer feedback metrics, tekst mining
Hars, R.P. (Roelof), MA MSc050 36 37065
Heide, M.T. (Martine) van der, MSc050 36 36632Marketing, Consumentengedrag, Voedselconsumptie
Hidding, J.J. (Jasper), MSc050 36 37065
Hirche, C.F. (Christian)050 36 37065
Hoekstra, dr. J.C. (Janny)050 36 33651 Customer relationship management; Customer orientation; Customer lifetime value; Direct marketing.
Holthöwer, J. (Jana), MSc050 36 37065Consumer behavior, service robots, decision-making, financial deprivation
Ittersum, prof. dr. ir. K. (Koert) van050 36 36639 Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, New product marketing and branding
Kannan, P.K.050 36 37065
Keizer, dr. M. (Martijn)050 36 36632 Consumentengedrag, Overtuigingstechnieken, Financieel gedrag
Koch, J.A. (Jan), MSc050 36 34459Marketing, Consumer Behavior
Kruizinga, dr. L.050 36 37065
Leliveld, dr. M.C. (Marijke)050 36 33226 Sustainable Society | Besliskunde | Ethiek en Moraliteit | Cause-Related Marketing | Goede doelen | Fondsenwerving | Consumentengedrag | Corporate Responsibility | Verantwoord verpakken |Rechtvaardigheid en Eerlijkheid | Onderhandelen
Lesscher, E.N.M. (Lisan)050 36 37065Marketing, Communication Effects in Omni-Channel Environment, Consumer Journey to Purchase
Liu, H. (Huan)050 36 33439multichannel retailing, mobile marketing
Lundahl, O.K. (Outi)050 36 37065social media | privacy | sustainability | media | health | influencers | consumer culture theory | ethics | regulation
Mlakar, Z. (┼Żan), MSc050 36 37065
Moeini Jazani, M. (Mehrad)050 36 37065 Consumer Psychology with a focus on how fundamental psychosocial resources such as social status, power, and financial resources (e.g., poverty) shape consumers behavior and decision-making.  

Strategic Brand Management

Consumers Brand Behavior

Experimental Design & Data Analysis
Moes, A. (Anne), MSc050 36 37065
Molog-Kwant, L.C. (Lianne)050 36 33686
Nguyen, D.K. (Khoi)050 36 32024Digital transformation, organizational readiness
Olk, D. (David), MSc050 36 35242- Promotion of healthy and sustainable products
- Retailing
- Advertising and labelling
Peeperkorn, J.P., M050 36 37065
Peng, C.050 36 37065
Prade, D.P. (David)050 36 37065
Quix, drs. F.W.J.050 36 37065
Rambharos, drs. N. (Narly)050 36 37065
Risselada, dr. H. (Hans)050 36 36288
Schumacher, dr. A.050 36 37065Consumer Behavior
Social Influence
Consumer Well-being

Please click on the homepage icon above for more information about my research and teachig activities.
Sloot, prof. dr. L.M. (Laurens)050 36 33686* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing, omni-channel retailing.
* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment
* General fields of interest: food trends, new business models and business valuation.
Smit, H.K., MSc050 36 37065
Storch, J. (Julia), MSc050 36 37065 Marketing, Consumer Behavior, Emotions and Motivation, Healthy Shopping
Thomassen, dr. J.P.R. (Jean-Pierre)050 36 37065Defensive marketing, customer management, service excellence, customer delight, service garanties
Verhoef, prof. dr. P.C. (Peter)050 36 37320Marketing, Retailing, Sustainable Behavior, Big Data 
Voerman, dr. J.A. (Liane)050 36 37065 Marketing management in general, especially Retail Marketing (including omnichanneling) and International Marketing. (Quantitative) Marketing Research in general, especially factor analysis, cluster analysis, reliability analysis, and regression. Qualitative Research Methods. 

Master thesis supervision on the topic of electronic word-of-mouth (eWOM) and online consumer reviews (OCRs)
Vomberg, dr. A.E. (Arnd)050 36 37065Marketing-Interaces (e.g., Marketing-HR Interface, Marketing-Organization)Sales ManagementCustomer Relationship ManagementPricing
Vroegrijk, dr. M.J.J.050 36 37065
Werkman, drs. A. (Amber)050 36 37065Marketing, consumer behavior, food consumption and food waste
Wever, B. (Bertina)050 36 37065
Wieringa, prof. dr. J.E. (Jaap)050 36 37093 Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science
RUGCIC medewerkers
Laatst gewijzigd:06 oktober 2016 17:42
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