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Groningen Digital Business Centre

Faculty of Economics and Business
About GDBC

Second GDBC event in DOT: will you join us?

Second GDBC event

The second Groningen Digital Business Centre (GDBC) event will take place on Tuesday 13 November. Following our successful initial event on 3 April, we have once again succeeded in compiling an inspiring programme for you. This time, we would like to invite you to join us at DOT Groningen to hear the latest ins and outs of Digital Business. The event will be concluded with a drinks reception.

Mark 13 November in your diary and sign up here . There are a limited number of places available.

What: Second GDBC event
When: Tuesday 13 November, 2.30 p.m. - 6 p.m. (including drinks reception)
DOT Groningen


Organizations, companies and government institutions: please use this form to sign up.

UG staff members: please use this form to sign up.

Students: please use
this form to sign up.

Second GDBC event: programme

N.B. The parallel sessions from 4 p.m. - 4.45 p.m. will be held in English. The rest of the programme will be in Dutch.

2.30 p.m.

Reception with coffee and tea

3 p.m.

Opening by Chair Peter Verhoef (Director of GDBC) and update on current GDBC affairs by Bas Baalmans (GDBC project leader)

3.15 p.m.

Presentation by Wijnand Jongen, CEO of and member of the GDBC Advisory Board. Subject: 'The future of retail in the light of the digitization of the sector'

4 p.m.

Parallel sessions (ENG): A) Attribution Modeling by P.K. Kannan University of Maryland (USA) or B) Digital Transformation by Thijs Broekhuizen and John Dong (UG)

A) Attribution Modeling with the topics to discuss “How to pick research topics?”, “Where do ideas come from?”, “How to develop a research stream?”, “How to involve companies in academic research?” or
B) Digital Transformation with the topics to discuss ''Can you predict the advent of new digital business models?'', ''When should you digitize your business model?'', ''How to digitally transform your existing business model?''

4.45 p.m.

Presentation by Marcel Gerritsen, Director of Strategy & Innovation, Rabobank. Subject: ' How to help entrepreneurs grow using data '

5.30 p.m

Drinks reception

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Last modified:04 March 2020 09.45 a.m.
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