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Media Studies

Research in Media Studies

Our Media Studies staff implements diverse research projects in the field of Media Studies, sometimes collaborating with universities such as Sheffield and Cardiff. During the bachelor's programme you will learn about the staff's projects, for example during the research seminars and the specialisation courses in the third year. You will acquire knowledge of theories and methodologies and learn to apply this in your own research projects, like your bachelor's thesis.

  • Opleidingsvideo

    Victor Boumeester, student Media Studies

    – Opleidingsvideo
  • Testimonial van Studentambassadeur Victor Bouwmeester

    Study a relatively modern science in considerable depth

    'I spent a long time looking for a programme that I was interested in and which I thought would provide me with good career options for the future. During the Media Studies programme, you study a relatively modern science in considerable depth. To my mind, the programme combines theory and practice in a way that suits today’s style of education. Media in the broadest sense of the word has always appealed to me and this Bachelor’s programme provides the enjoyable, educational challenge I was looking for.'

    Read more about Victor and why he chose to study Media Studies in Groningen.

    Questions? Send Victor an email!

    – Studentambassadeur Victor Bouwmeester
  • Testimonial van Rutger Brood

    Online Marketeer at NDC Mediagroup

    'I work for a newspaper publisher as an online marketer. News media, especially print media, are still in the transition towards digital business models that started a couple of years ago. It's my job to examine our current digital news products and advise on their development, as well as to introduce new digital initiatives.

    The job combines my fields of interest; online marketing and journalism. My desk is in the middle of the newsroom, an atypical but interesting office environment. The field is developing so rapidly and I really feel I'm at the forefront of the reinvention of journalism.

    The University of Groningen taught me how to think. Not that it told me what to think, but my courses and professors provided me with a thinking-structure so to speak. It changed my perspective on literature, art, culture, and life in general.

    I enjoy what I do, but student exchanges and a year of studying abroad gave me an appetite for new environments as well. I'm ambitious in the sense that I like to grow, learn and be successful. How, where and when? We'll see.'

    – Rutger Brood
  • Testimonial van Rik Smit

    PhD student in Media Studies

    While writing my master's thesis, I discovered my passion for research. Now I'm working towards a PhD in Media Studies, and my research project is on the relationship between media and collective memory.

    Media are extremely important to how we remember and how cultures operate. On the one hand, media provide 'the first draft of history'. On the other, we use all kinds of media - from statues to movies - to memorialize important events. My question is how these processes change in the context of 'new' media like Facebook and YouTube.

    Next to my studies I've always written for various magazines, did camerawork for the university newspaper and I was the president of a student sport club. My dream would be to continue teaching and doing research at a university. I'd like to combine this with minor jobs at advisory boards for media and maybe one day have my own column in a major newspaper or magazine.

    – Rik Smit
  • Testimonial van Patricia Zayan

    I'm interested to see how much media influences our society and us as individuals

    I chose to do Media Studies for a variety of reasons. As most of us know, media is now-a-days everywhere; wherever you look and whatever you interact with, there will be a link with media. The interesting part about that is to see how much media influences our society and influences us as individuals. I am also really interested in the more business side of media; that is how media can increase the popularity of a business and increase revenues and sales profits.

    Read more about Patricia and why she chose Media Studies in Groningen. 

    Questions?  Send Patricia an email!

    – Patricia Zayan
  • Testimonial van Alexander Bayer

    In the “social lab” we analyse our own media use, which makes us all the more aware of the media's influence

    I moved from Germany to the Netherlands to study International Business Management in Rotterdam. I wanted to learn more about how to set up your own business, but IBM turned out to involve a lot of maths, so it wasn't really for me. I dropped out of the degree programme during the first semester and went to work for a while on social media marketing at a webshop.

    In marketing, you have to know how to get through to your audience, so I started looking for a degree programme focused on the future, something new. Media Studies really grabbed my interest! It’s a completely new programme and I have to say it’s exceeded my expectations. What I really like about Media Studies is learning about the information era in which we live and how powerful and influential the media are. For example, we don’t choose what news we read any more – instead, we have apps that do that for us. In the “social lab” we analyse our own media use, which makes us all the more aware of the media’s influence. To study Media Studies, the most important things are to be a critical thinker, to not just take what you see in the media as fact and to be able to think outside the box.

    – Alexander Bayer
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