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Centre of expertise Healthwise

Faculty of Economics and Business
Centre of Expertise HealthwiseExpertiseHealthPro: How effective are health programs?

In the four-year research program HealthPro, Centre of Expertise Healthwise examines the extent to which health programs (such as Menzis SamenGezond) are effective in achieving a healthy lifestyle. Can an online program contribute to sustainable behavioral changes? And does this contribute to a reduction in healthcare costs? Does it primarily attract people who already have a healthy lifestyle, or does the program also stimulate people with a less healthy lifestyle? And how can people be encouraged to actively participate in the program? These are unanswered questions that are not only academically relevant, but can also lead to new insights for managers and policy makers who want to contribute to a healthy lifestyle.

> Read more about HealthPro

Which researchers are involved in HealthPro?

Prof. dr. T.H.A. (Tammo) Bijmolt
Prof. dr. T.H.A. (Tammo) Bijmolt

Tammo Bijmolt is Professor of Marketing Research at the Department of Marketing, part of the Faculty of Economics and Business at the University of Groningen. Read more about his research and other positions.

Prof. dr. ir. K. (Koert) van Ittersum
Prof. dr. ir. K. (Koert) van Ittersum

Koert van Ittersum is Professor of Marketing and Consumer Well-Being at the Department of Marketing and member of the management team of Centre of Expertise Healthwise, part of the Faculty of Economics and Business at the University of Groningen. Read more about his research and other positions.

Menzis SamenGezond

Want to know how Menzis SamenGezond works? Watch the promotional video of Menzis:

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