Media training for academics

After following this training course, you as a researcher will know how to find publicity yourself and what you should do if the media contacts you, as well as how you can ensure that you keep a handle on the discussion.

The training course comprises a theory session (morning) and a practical session (afternoon).

The theory session will be approached through concrete examples that address tips and tricks from journalists, the different angles taken by TV, radio, and the press media, fact-checking, and other topics. In doing so, the following questions will be addressed:

●       What is journalism? What do journalists do and who should I be interested in?
●       How does the media work? How can I capitalize on this?
●       How should I approach the media?
●       What should I do if a journalist contacts me?
●       What are sound bites? How can I embed my message in them?
●       How should I deal with difficult questions?
●       How can the Communication Office support me?

During the practical session, you will practice being interviewed while being recorded on camera. The recordings will then be viewed and discussed, with the following questions in mind:

●       How do you come across?
●       Are you able to convey your message clearly?

In a short time frame, you will learn how to approach the media with greater confidence, how to speak professionally, and how to deal with responses to your publicity. You will practice how to tackle all of this, as well as how to recognize and handle traps and pitfalls, in an enjoyable manner and in a safe setting.