Master courses
Final projects: master theses
I supervise bachelor and master theses on the following topics:
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Social norms and behavior
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Neighborhood deterioration
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Pro-social and unethical behavior
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Consumer behavior
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Behavior in organizations
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The influence of groups on norm violating behavior.
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Effectiveness of interventions that address norm-violating behavior
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Effects of environmental qualities on norm violating behavior
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Quality of life in residential areas
Bachelor courses
Social Influence (B3-SPT7)
This course provides an overview of the theories and applications of social influence processes. The concept of social influence is discussed at different levels, ranging from how individuals influence each other to how individuals are influence by general cultural norms. Different psychological and interpersonal processes relevant for social influence are discussed, in particular the application of social influence processes to understand and change consumer behavior. The course will consider the fundamental motives for behavior, processes which form the basis for information-exchange, and the influence of publicity and advertisement campaigns on attitudes and behavior.
Literature:
Cialdini, R.B. (2001). Influence. Science and practice. Boston: Allyn and Bacon.
Syllabus with selected papers.
Instructors: K.E. Keizer and E.M. Steg
Coordinator: E.M. Steg
Credits: 5 ECTS
Period: block 1a.
Social environment and behaviour PSBE2-04
Lecturer: Drs. K.E. Keizer
Coordinator: Drs. K.E. Keizer
Objective: To provide an overview of how theories in social psychology can be
applied to better understand the causes of behaviour in social
environments and how behaviour can be changed.
Content: This course focuses on how to apply theories, interventions, and methods
in social psychology. Lectures describe the social area in question, which
behaviours are relevant in the particular area, which factors affect the
relevant behaviours, and which interventions can be developed to change
behaviour in the particular area of application. Application areas may
include: education (e.g., motivation of students, truancy), ethnic
minorities (e.g., integration), environment (e.g., promoting energy
conservation), health care (e.g., smoking cessation, safe sex), traffic and
transport (e.g., reducing aggressive traffic behaviour and increasing
traffic safety), and consumer behaviour (e.g., the effects of media and
commercials).
EC: 5
Semester: semester I a
Format: lecture
Assessment: assignment, written exam (multiple choice)
Remarks: Interim exams will be given
Literature:
· Steg, L., Buunk, A.P. & Rothengatter, J.A. (2008). Applied social psychology:
Understanding and managing social problems. Cambridge: Cambridge University
Press. (ISBN: 9780521690058),
