IKEA wins best customer performance, Super de Boer comes last
For the second year in a row IKEA has achieved the best customer performance, as revealed by research conducted by the Customer Insights Center of the University of Groningen, customer analytics bureau MIcompany and market research bureau MetrixLab. Super de Boer was the worst performer, and the public transportation companies plummeted down the list. The prestigious annual Customer Performance Awards (CPA) were presented today to the overall winner and the winners per sector.
The winners of the Customer Performance Awards (CPA) are chosen from the top 100 Dutch service providers. On the one hand they must serve their customers well and on the other also profit in business terms, demonstrated both by significant customer loyalty and higher income per customer. The survey was conducted among more than seven thousand Dutch consumers. According to Professor Peter Verhoef of the CIC, service providers can draw important lessons from the results.
Note for the press
For more information: Prof. Peter C. Verhoef.
For more information please go to www.dcpi.nl and the website of the CIC, www.rug.nl/feb/cic.
Last modified: | 20 May 2021 11.12 a.m. |
More news
-
29 April 2024
Tactile sensors
Every two weeks, UG Makers puts the spotlight on a researcher who has created something tangible, ranging from homemade measuring equipment for academic research to small or larger products that can change our daily lives. That is how UG...
-
29 April 2024
Royal Decoration awarded to Gerard van den Berg
The Faculty of Economics and Business is very proud to announce that Professor Gerard van den Berg has been appointed Officer of the Order of Orange-Nassau. The decoration was presented to him by Mayor Koen Schuiling of the Municipality of...
-
29 April 2024
Guido Berends and Hylke Dijkstra win FEB Research Awards 2023
The awards for best PhD thesis and best graduate of the research master were presented at the annual PhD conference held on April 18. Guido Berends won the Best PhD Thesis Award 2023 and Hylke Dijkstra won the Research Master Graduate Award 2023.