IKEA wins best customer performance, Super de Boer comes last
For the second year in a row IKEA has achieved the best customer performance, as revealed by research conducted by the Customer Insights Center of the University of Groningen, customer analytics bureau MIcompany and market research bureau MetrixLab. Super de Boer was the worst performer, and the public transportation companies plummeted down the list. The prestigious annual Customer Performance Awards (CPA) were presented today to the overall winner and the winners per sector.
The winners of the Customer Performance Awards (CPA) are chosen from the top 100 Dutch service providers. On the one hand they must serve their customers well and on the other also profit in business terms, demonstrated both by significant customer loyalty and higher income per customer. The survey was conducted among more than seven thousand Dutch consumers. According to Professor Peter Verhoef of the CIC, service providers can draw important lessons from the results.
Note for the press
For more information: Prof. Peter C. Verhoef.
For more information please go to www.dcpi.nl and the website of the CIC, www.rug.nl/feb/cic.
Last modified: | 20 May 2021 11.12 a.m. |
More news
-
08 May 2024
Juliette de Wit, Femke Cnossen and Maite Laméris receive YAG grant
Juliette de Wit, Femke Cnossen and Maite Laméris have received a YAG Grant of € 6,000 for an interdisciplinary project on the long-lasting socio-economic consequences of the ‘Arbeitseinsatz’ in the Netherlands. The grant enables them to explore...
-
02 May 2024
Johan Remkes te gast in podcast Leiderschap in Onzekere Tijden Live
Oud-minister en oud-informateur Johan Remkes is op 15 mei te gast in de Podcast Leiderschap In Onzekere Tijden. In de liveopname van de podcastaflevering gaat hij met FEB-hoogleraren Janka Stoker en Harry Garretsen in gesprek over de huidige...
-
29 April 2024
The Maddison Project: New 2023 Update Illuminates Origins of Modern Economic Growth
In a new update of the renowned Maddison Project Database, economic historians shed new light on the genesis of modern economic growth.