Supermarket price war at hand, says retail expert Laurens Sloot in NOS Journaal

A price war in supermarkets is at hand. This is what Laurens Sloot, professor of Retail Marketing at the University of Groningen, concludes now that supermarket chains have lowered their prices in only a couple of days. Sloot was interviewed in today’s NOS Journaal .

‘ The question is what market leader Albert Heijn will do now’, says Sloot on NOS.nl . This will probably become clear soon. ‘I suspect that Albert Heijn first wants to see if consumers will respond, in other words if Jumbo’s market share will increase at Albert Heijn’s expense. If so, I expect Albert Heijn to take action.’

More information

• Laurens Sloot in Nieuwsuur (April 2016): ‘Online market share of supermarkets may grow 20 to 30 percent per year’
• Professor Laurens Sloot inaugural lecture (October 2012): online stores booming, what should traditional retailers do?

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