Former PhD student Niels Holtrop wins Sheth Foundation Doctoral Dissertation award
Niels Holtrop has won the 2018 Sheth Foundation Doctoral Dissertation award. He obtained his PhD in Marketing from the University of Groningen last year. Holtrop was honored with a certificate and a 5.000 Euro cash prize during the EMAC 47th Annual Conference in Glasgow. FEB’s former PhD student developed a new model that protects customer privacy while simultaneously preserving the marketing opportunities for businesses. Holtrop’s thesis was supervised by Jaap Wieringa and Maarten Gijsenberg.
Holtrops’ research interests are in the domains of customer relationship management and marketing effectiveness. He uses econometric and statistical methods to measure and improve the effectiveness of marketing activities, and guide managerial decision making. Holtrop is Assistant Professor at the Department of Marketing and Supply Chain Management at Maastricht University.
More information
- Niels Holtrop’s PhD thesis: Leveraging data rich environments using marketing analytics
- International Journal of Marketing Research: No future without the past? Predicting churn in the face of customer privacy
- FEB blog by Niels Holtrop: Privacy and marketing opportunities can be balanced
________________________________________________
> More news from the Faculty of Economics and Business
> FEB experts in the media
Last modified: | 29 February 2024 10.02 a.m. |
More news
-
08 May 2024
Juliette de Wit, Femke Cnossen and Maite Laméris receive YAG grant
Juliette de Wit, Femke Cnossen and Maite Laméris have received a YAG Grant of € 6,000 for an interdisciplinary project on the long-lasting socio-economic consequences of the ‘Arbeitseinsatz’ in the Netherlands. The grant enables them to explore...
-
02 May 2024
Johan Remkes te gast in podcast Leiderschap in Onzekere Tijden Live
Oud-minister en oud-informateur Johan Remkes is op 15 mei te gast in de Podcast Leiderschap In Onzekere Tijden. In de liveopname van de podcastaflevering gaat hij met FEB-hoogleraren Janka Stoker en Harry Garretsen in gesprek over de huidige...
-
29 April 2024
The Maddison Project: New 2023 Update Illuminates Origins of Modern Economic Growth
In a new update of the renowned Maddison Project Database, economic historians shed new light on the genesis of modern economic growth.