Emerald Literati Award 2018 for Peter Leeflang and Tammo Bijmolt
Peter Leeflang and Tammo Bijmolt are the winners of the Emerald Literati Award 2018 for the best article in the European Journal of Marketing in 2017. Peter and Tammo won the award for their paper Multi-unit promotions and their Impact on Purchase Decisions and Sales, written in collaboration with Salome Drechsler and Martin Natter.
The article Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition, written by Lisette de Vries, Sonja Gensler and Leeflang has been one of the six finalists of the Harald H. Maynard Award for the best article in the 2017 issues of the Journal of Marketing.
________________________________________________
> More news from the Faculty of Economics and Business
> FEB experts in the media
Last modified: | 29 February 2024 10.02 a.m. |
More news
-
08 May 2024
Juliette de Wit, Femke Cnossen and Maite Laméris receive YAG grant
Juliette de Wit, Femke Cnossen and Maite Laméris have received a YAG Grant of € 6,000 for an interdisciplinary project on the long-lasting socio-economic consequences of the ‘Arbeitseinsatz’ in the Netherlands. The grant enables them to explore...
-
02 May 2024
Johan Remkes te gast in podcast Leiderschap in Onzekere Tijden Live
Oud-minister en oud-informateur Johan Remkes is op 15 mei te gast in de Podcast Leiderschap In Onzekere Tijden. In de liveopname van de podcastaflevering gaat hij met FEB-hoogleraren Janka Stoker en Harry Garretsen in gesprek over de huidige...
-
29 April 2024
The Maddison Project: New 2023 Update Illuminates Origins of Modern Economic Growth
In a new update of the renowned Maddison Project Database, economic historians shed new light on the genesis of modern economic growth.