MOA Science award for Alec Minnema and Tammo Bijmolt
FEB researchers Alec Minnema and Tammo Bijmolt, together with colleague Sonja Gensler of the University of Münster , have won the MOA Wetenschapsprijs [Science prize], awarded by the MOA Center for Information-Based Decision-Making & Marketing Research. The marketing experts received the MOAward 2017 for their article ‘Oorzaken en gevolgen van het terugsturen van online aankopen’ [Causes and consequences of returning online purchases]. The article presents the surprising result that returning online purchases is not necessarily negative, because returning products can strengthen the link between client and shop.
MOA is an association of businesses and institutions involved in market research, digital analytics, marketing intelligence and policy research. The jury awards an annual Wetenschapsprijs based on criteria such as innovative research, scientific quality, applicability in practice for market research and marketing, and readability for market researchers.
More good news
There was more good news for Bijmolt. He has been voted ‘ Outstanding Editorial Review Board Member ’ by the International Journal of Research in Marketing (IJRM) for his exceptional services to this scientific journal.
More information
- Contact: Tammo Bijmolt
- See also the press release from August 2016: Te positieve reviews verhogen kans dat klant online aankoop terugstuurt [How 5-star online customer reviews can backfire]
________________________________________________
> More news from the Faculty of Economics and Business
> FEB experts in the media
Last modified: | 29 February 2024 10.02 a.m. |
More news
-
02 May 2024
Johan Remkes te gast in podcast Leiderschap in Onzekere Tijden Live
Oud-minister en oud-informateur Johan Remkes is op 15 mei te gast in de Podcast Leiderschap In Onzekere Tijden. In de liveopname van de podcastaflevering gaat hij met FEB-hoogleraren Janka Stoker en Harry Garretsen in gesprek over de huidige...
-
29 April 2024
The Maddison Project: New 2023 Update Illuminates Origins of Modern Economic Growth
In a new update of the renowned Maddison Project Database, economic historians shed new light on the genesis of modern economic growth.
-
29 April 2024
Guido Berends and Hylke Dijkstra win FEB Research Awards 2023
The awards for best PhD thesis and best graduate of the research master were presented at the annual PhD conference held on April 18. Guido Berends won the Best PhD Thesis Award 2023 and Hylke Dijkstra won the Research Master Graduate Award 2023.