Goody-goodies and soy butter
Although consumers find it important to behave morally, extremely moral behaviour can irritate others. ‘Goody-goodies’ are far from popular. Jan Willem Bolderdijk wants to study the relevance of this mechanism for the marketing of sustainable food sources such as cultured meat and soy butter. His research proposal was recently rewarded by NWO with a Veni grant.
The weekly online video magazine Unifocus highlights topics related to the University of Groningen in the fields of research and society, student life, teaching, policy and internationalization.
Last modified: | 12 March 2020 10.15 p.m. |
More news
-
16 May 2024
KNAW appoints Mladen Popović and René Veenstra as members
Professor Mladen Popović and Professor René Veenstra have been appointed members by the Royal Netherlands Academy of Arts and Sciences (KNAW).
-
08 May 2024
Juliette de Wit, Femke Cnossen and Maite Laméris receive YAG grant
Juliette de Wit, Femke Cnossen and Maite Laméris have received a YAG Grant of € 6,000 for an interdisciplinary project on the long-lasting socio-economic consequences of the ‘Arbeitseinsatz’ in the Netherlands. The grant enables them to explore...
-
02 May 2024
Johan Remkes te gast in podcast Leiderschap in Onzekere Tijden Live
Oud-minister en oud-informateur Johan Remkes is op 15 mei te gast in de Podcast Leiderschap In Onzekere Tijden. In de liveopname van de podcastaflevering gaat hij met FEB-hoogleraren Janka Stoker en Harry Garretsen in gesprek over de huidige...