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Customer Insights Center (RUGCIC)

Faculty of Economics and Business

Marketing managers need information on (potential) clients and their behaviour (Customer Insights).

At the same time, academic researchers are producing research data on the very same customer related topics.

This is why the Customer Insights Center of the University of Groningen(RUGCIC) was founded to track the latest customer insights and to share these with businesses.

Dozens of companies are members

Click here for the current overview of all the leading companies that are already members of the Customer Insights Center of the University of Groningen (RUGCIC).
Become a member, too?

Could this possibly be interesting for your company? Check out all benefits here.

What do others find?

Would you like to know why others rate our research center with such high marks? Read many testimonials.