Customer Insights Center (RUGCIC)

The Customer Insights Center of the University of Groningen (RUGCIC) translates academic customer insights into practice.

The CIC brings together the marketing knowledge and expertise of students, researchers and businesses. We use data science, best practices and scientific research to fully understand customers. By becoming a member, you gain access to up-to-date knowledge and our valuable network. Companies like KPN, Noordhoff, NS and Wehkamp preceded you. Read more about their experiences.

Wondering what it can bring your company? Contact us via cic@rug.nl to get acquainted. Together we'll discuss what you're up against and how the CIC can help.

Interested in CIC membership? View the overview of all benefits or learn more in the video below.