prof. dr. T.H.A. (Tammo) Bijmolt
Full Professor, Chairman of the department
Telephone:
E-mail:
t.h.a.bijmolt rug.nl
Research
Research units:
Postal address:
United Kingdom
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- Hu, F. (2017). Factors influencing the performance of innovation contests. University of Groningen, SOM research school.
- Minnema, A. (2017). Managing purchases and returns for retailers. University of Groningen, SOM research school.
- Yudhistira, T. (2016). Online marketing and advertising research: Traditional Theories Revisited. University of Groningen, SOM research school.
- Vries, E. L. E. D. (2013). Consumed with consumption: The impact of friendship on consumer self-control. University of Groningen, SOM research school.
- Walraven, M. (2013). Sports sponsorship effectiveness: investigating awareness, sponsor equity and efficiency. Uitgeverij BOXPress.
- Risselada, H. (2012). Analyzing behavior in customer relationships accounting for customer-to-customer interactions. University of Groningen, SOM research school.
- Hunneman, A. (2011). Advances in methods to support store location and design decisions. University of Groningen, SOM research school.
- Stakhovych, S. (2010). Advances in spatial dependence modeling of consumer attitudes with Bayesian factor models. University of Groningen, SOM research school.
- Dorotic, M. (2010). The influence of marketing instruments and rewarding on cardholders' behavior in coalition loyalty programs. University of Groningen, SOM research school.
- Langley, D. J. (2009). Predicting the market demand for an innovation based on the concept of social contagion. TNO Information and Communication Technology.
- Krawczyk, A. C. (2008). Linking the customer purchase process to website development and e-commerce performance. PrintPartners Ipskamp B.V., Enschede, The Netherlands.
- Delre, S. A. (2007). Effects of social networks on innovation diffusion and market dynamics. s.n.
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