prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt
Telephone:
E-mail:
t.h.a.bijmolt rug.nl

Research

Research units:

Postal address:
United Kingdom
  1. Hu, F. (2017). Factors influencing the performance of innovation contests. [Groningen]: University of Groningen, SOM research school.
  2. Minnema, A. (2017). Managing purchases and returns for retailers. [Groningen]: University of Groningen, SOM research school.
  3. Yudhistira, T. (2016). Online marketing and advertising research: Traditional Theories Revisited. Groningen: University of Groningen, SOM research school.
  4. Vries, E. L. E. D. (2013). Consumed with consumption: The impact of friendship on consumer self-control. Groningen: University of Groningen, SOM research school.
  5. Walraven, M. (2013). Sports sponsorship effectiveness: investigating awareness, sponsor equity and efficiency. 's-Hertogenbosch: Uitgeverij BOXPress.
  6. Hunneman, A. (2011). Advances in methods to support store location and design decisions. Groningen: University of Groningen, SOM research school.
  7. Stakhovych, S. (2010). Advances in spatial dependence modeling of consumer attitudes with Bayesian factor models. Groningen: University of Groningen, SOM research school.
  8. Dorotic, M. (2010). The influence of marketing instruments and rewarding on cardholders' behavior in coalition loyalty programs. Groningen: University of Groningen, SOM research school.
  9. Krawczyk, A. C. (2008). Linking the customer purchase process to website development and e-commerce performance. Enschede: PrintPartners Ipskamp B.V., Enschede, The Netherlands.

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