prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt


Research units:

Postal address:
United Kingdom
  1. 2010
  2. Bijmolt, T. H. A., Leeflang, P. S. H., Block, F., Eisenbeiss, M., Hardie, B. G. S., Lemmens, A., & Saffert, P. (2010). Analytics for Customer Engagement. Journal of Service Research, 13(3), 341 - 356.
  3. Langley, D., Bijmolt, T., Ortt, J. R., & Pals, N. (2010). Determinants Of Social Contagion During New Product Adoption. Paper presented at 17th International Product Development Management Conference, Murcia, Spain.
  4. Torres Lacomba, A., Atribo, J., & Bijmolt, T. H. A. (2010). Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders. (SOM Research Reports; Vol. 10007). University of Groningen, SOM research school.
  5. Blömeke, E., Clement, M., & Bijmolt, T. H. A. (2010). Should they stay or should they go? Reactivation and termination of low-tier customers: Effects on satisfaction, word-of-mouth, and purchases. (SOM Research Reports; Vol. 10008). University of Groningen, SOM research school.
  6. 2009
  7. Yudhistira, T., Huizingh, K. R. E., & Bijmolt, T. H. A. (2009). Assessing the potency of online polls as market research instruments. In Proceedings of the 38th EMAC Conference EMAC.
  8. Dorotic, M., Fok, D., Verhoef, P. C., & Bijmolt, T. H. A. (2009). Do vendors benefit from marketing actions in a multi-vendor loyalty program? (SOM Research Reports; Vol. 09001). University of Groningen, SOM research school.
  9. 2008
  10. Langley, D., Ortt, J. R., Bijmolt, T., & Pals, N. (2008). Determinants Of Social Contagion. Paper presented at 37th European Marketing Academy Conference (EMAC), Brighton, United Kingdom.
  11. 2007
  12. Krawczyk, A., Huizingh, K. R. E., & Bijmolt, T. H. A. (2007). Determining improvement directions for transactional and relational components of websites. In M. L. Markus, J. F. Hampe, J. Gricar, A. Pucihar, & G. Lenart (Eds.), Proceedings 20th Bled eConference
  13. Huizingh, K. R. E., Krawczyk, A., Bijmolt, T. H. A., & Hoekstra, J. C. (2007). How important are transactional or informational functions for websites success? In M. Thyne, K. R. Deans, & J. Gnoth (Eds.), Proceedings of ANZMAC 2007 conference ANZMAC.
  14. 2006
  15. Vermunt, J. K., Bijmolt, T. H. A., & Paas, L. J. (2006). Multi-niveau latente klasse analyse: Met een toepassing bij het simultaan clusteren van landen en consumenten. In Jaarboek 2006, Ontwikkelingen in het marktonderzoek (pp. 161-174). MarktOnderzoekAssociatie.
  16. Krawczyk, A., Bijmolt, T. H. A., & Huizingh, K. R. E. (2006). On the hierarchy of website goals. In Proceedings of the 2006 INFORMS marketing science conference
  17. 2005
  18. 2004
  19. Holla, J., Bijmolt, T. H. A., & Akkermans, M. (2004). De optimale assortimentenmix. Tijdschrift voor Marketing, 36(3), 8.
  20. Nagtzaam, ., Luijten, A. L. J. M., Bijmolt, T. H. A., & van Soest, A. (2004). Het bestedingsgedrag met betrekking to 'slow movers': Modellering en analyse. In A. E. Bronner (Ed.), Jaarboek 2004 MarktOnderzoek Associatie. Ontwikkelingen in het Marktonderzoek 2004 (pp. 137 - 152). De Vrieseborch.
  21. 2000
  22. 1999
  23. 1998
  24. Bijmolt, THA., Wedel, M., Pieters, RGM., & DeSarbo, WS. (1998). Judgments of brand similarity. International Journal of Research in Marketing, 15(3), 249-268.

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