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How to find us prof. dr. T.H.A. (Tammo) Bijmolt

prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt
Telephone:
+31 50 36 37319 (Secretary)
E-mail:
t.h.a.bijmolt rug.nl

Research

Research units:

Postal address:
United Kingdom
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  1. 2021
  2. Bijmolt, T., Broekhuis, M., de Leeuw, S., Hirche, C., Rooderkerk, R. P., Sousa, R., & Zhu, S. (2021). Challenges at the marketing-operations interface in omni-channel retail environments. Journal of Business Research, 122, 864-874. https://doi.org/10.1016/j.jbusres.2019.11.034
  3. Dorotic, M., Fok, D., Verhoef, P., & Bijmolt, T. (Accepted/In press). Synergistic and cannibalization effects in a partnership loyalty program. Journal of the Academy of Marketing Science.
  4. 2020
  5. Gupta, S., Leszkiewicz, A., Kumar, K., Bijmolt, T., & Potapov, D. (2020). Digital Analytics: Modeling for Insights and New Methods. Journal of Interactive Marketing, 51, 26-43. https://doi.org/10.1016/j.intmar.2020.04.003
  6. Schmidt, J., & Bijmolt, T. H. A. (2020). Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias. Journal of the Academy of Marketing Science, 48(3), 499-518. https://doi.org/10.1007/s11747-019-00666-6
  7. Hu, F., Bijmolt, T. H. A., & Huizingh, E. K. R. E. (2020). The impact of innovation contest briefs on the quality of solvers and solutions. Technovation, 90-91, [102099]. https://doi.org/10.1016/j.technovation.2019.102099
  8. 2019
  9. Verhoef, P. C., & Bijmolt, T. H. A. (2019). Marketing perspectives on digital business models: A framework and overview of the special issue. International Journal of Research in Marketing, 36(3), 341-349. https://doi.org/10.1016/j.ijresmar.2019.08.001
  10. Vafainia, S., Breugelmans, E., & Bijmolt, T. (2019). Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness. Journal of Interactive Marketing, 45, 62-80. https://doi.org/10.1016/j.intmar.2018.11.003
  11. Harms, B., Bijmolt, T. H. A., & Hoekstra, J. C. (2019). You don’t fool me! Consumer perceptions of digital native advertising and banner advertising. Journal of Media Business Studies, 16(4), 275-294. https://doi.org/10.1080/16522354.2019.1640517
  12. 2018
  13. de Vries, E. L. E., Fennis, B. M., Bijmolt, T. H. A., Ter Horst, G. J., & Marsman, J-B. C. (2018). Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers. International Journal of Research in Marketing, 35(2), 336-358. https://doi.org/10.1016/j.ijresmar.2017.12.004
  14. 2017
  15. Minnema, A., Bijmolt, T. H. A., Petersen, J. A., & Shulman, J. D. (2017). Managing Product Returns Within the Customer Value Framework. In R. W. Palmatier, V. Kumar, & C. M. Harmeling (Eds.), Customer Engagement Marketing (pp. 95-118). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_5
  16. Bijmolt, T. H. A., Krafft, M., Sese, F. J., & Viswanathan, V. (2017). Multi-tier Loyalty Programs to Stimulate Customer Engagement. In R. W. Palmatier, V. Kumar, & C. M. Harmeling (Eds.), Customer Engagement Marketing (pp. 119-139). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_6
  17. Huizingh, E., Hu, F., & Bijmolt, T. (2017). How the Innovation Contest Brief Impacts Contest Performance. In I. Bitran, S. Conn, E. Huizingh, O. Kokshagina, M. Torkkeli, & M. Tynnhammar (Eds.), Proceedings of the 2017 ISPIM Innovation Conference: Composing the Innovation Symphony ISPIM.
  18. Leeflang, P., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (Eds.) (2017). Advanced Methods for Modeling Markets. (International Series in Quantitative Marketing). Springer.
  19. Minnema, A., Bijmolt, T. H. A., & Non, M. C. (2017). The impact of instant reward programs and bonus premiums on consumer purchase behavior. International Journal of Research in Marketing, 34(1), 194-211. https://doi.org/10.1016/j.ijresmar.2016.08.001
  20. Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (2017). Advanced Methods for Modelling Markets (AMMM). In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 3-30). (International Series in Quantitative Marketing). Springer. https://doi.org/10.1007/978-3-319-53469-5_1
  21. Harms, B., Bijmolt, T., & Hoekstra, J. (2017). Digital native advertising: Practitioner perspectives and a research agenda. Journal of Interactive Advertising, 17(2), 80-91. https://doi.org/10.1080/15252019.2017.1357513
  22. Bijmolt, T. H. A., & Verhoef, P. C. (2017). Loyalty programs: Current insights, research challenges, and emerging trends. In B. Wierenga, & R. van der Lans (Eds.), Handbook of marketing decision models (pp. 143-165). (International Series in Operations Research & Management Science; Vol. 254). Springer. https://doi.org/10.1007/978-3-319-56941-3_5
  23. Drechsler, S., Leeflang, P. S. H., Bijmolt, T. H. A., & Natter, M. (2017). Multi-unit price promotions and their impact on purchase decisions and sales. European Journal of Marketing, 51(5-6), 1049-1074. https://doi.org/10.1108/EJM-12-2013-0729
  24. Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A., & Wieringa, J. E. (2017). The Future of Marketing Modeling. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 671-683). (International Series in Quantitative Marketing). Springer. https://doi.org/10.1007/978-3-319-53469-5_20
  25. 2016
  26. Risselada, H., Verhoef, P., & Bijmolt, T. (2016). Indicators of opinion leadership in customer networks: self-reports and degree centrality. Marketing Letters, 27(3), 449-460. https://doi.org/10.1007/s11002-015-9369-7
  27. Minnema, A., Bijmolt, T. H. A., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 92(3), 253-267. https://doi.org/10.1016/j.jretai.2016.03.001
  28. Shehu, E., Bijmolt, T. H. A., & Clement, M. (2016). Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements. Journal of Interactive Marketing, 35, 27-43. https://doi.org/10.1016/j.intmar.2016.01.001
  29. Delre, S. A., Broekhuizen, T. L. J., & Bijmolt, T. H. A. (2016). The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market. Journal of Marketing Research, 53(4), 608-627. https://doi.org/10.1509/jmr.14.0097
  30. Walraven, M., Bijmolt, T., Koning, R., & Los, B. (2016). Benchmarking Sports Sponsorship Performance: Efficiency Assessment With Data Envelopment Analysis. Journal of Sport Management, 30(4), 411-426. https://doi.org/10.1123/jsm.2015-0117
  31. Minnema, A., & Bijmolt, T. (2016). Return to Sender? Het effect van reviews op het terugzenden van producten. Tijdschrift voor Marketing, 6, 44-47.
  32. Babic Rosario, A., Sotgiu, F., de Valck, K., & Bijmolt, T. H. A. (2016). The effect of electronic word-of-mouth on sales: a meta-analytic review of platform, product, and metric factors. Journal of Marketing Research, 53(3), 297-318. https://doi.org/10.1509/jmr.14.0380
  33. 2015
  34. Paas, L. J., Bijmolt, T. H. A., & Vermunt, J. K. (2015). Long-term developments of EU household financial product portfolios: a multilevel latent class analysis. Metron, 73(2), 249-262. https://doi.org/10.1007/s40300-015-0067-2
  35. Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., Minnema, A., Mijnlieff, W. J., & Wünderlich, N. V. (2015). Advancing research on loyalty programs: a future research agenda. Marketing Letters, 26(2), 127-139. https://doi.org/10.1007/s11002-014-9311-4
  36. Hoekstra, J., Huizingh, K., Bijmolt, T., & Krawczyk, A. (2015). Providing information and enabling transactions: which website function is more important for success? Journal of Electronic Commerce Research, 16(2), 81-94.
  37. Delre, S., Broekhuizen, T., & Bijmolt, T. (2015). How Does Shared Consumption Affect New Product Life Cycles of Hedonic Goods? In Proceedings of the EMAC Conference
  38. Leeflang, P., Bijmolt, T., Pauwels, K., & Wieringa, J. (2015). Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making. (International Series in Quantitative Marketing; Vol. 1). Springer. https://doi.org/10.1007/978-1-4939-2086-0
  39. Melnyk, V., & Bijmolt, T. (2015). The effects of introducing and terminating loyalty programs. European Journal of Marketing, 49(3-4), 398-419. https://doi.org/10.1108/EJM-12-2012-0694
  40. 2014
  41. Dorotic, M., Verhoef, P. C., Fok, D., & Bijmolt, T. H. A. (2014). Reward Redemption Effects in a Loyalty Program when Customers Choose how much and when to Redeem. International Journal of Research in Marketing, 31(4), 339-355. https://doi.org/10.1016/j.ijresmar.2014.06.001
  42. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. A. (2014). Dynamic effects of social influence and direct marketing on the adoption of high-technology products. Journal of Marketing, 78(2), 52-68.
  43. Walraven, M., Bijmolt, T. H. A., & Koning, R. H. (2014). Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time. Journal of Advertising, 43(2), 142-154. https://doi.org/10.1080/00913367.2013.835754
  44. Bijmolt, T., Huizingh, E., & Krawczyk, A. (2014). Effects of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase on the internet. Internet Research, 24(5), 608-628.
  45. Zenetti, G., Bijmolt, T. H. A., Leeflang, P. S. H., & Klapper, D. (2014). Search Engine Advertising Effectiveness in a Multimedia Campaign. International Journal of Electronic Commerce, 18(3), 7-38. https://doi.org/10.2753/JEC1086-4415180301
  46. Gijsenberg, M., Walraven, M., Bijmolt, T., & Koning, R. H. (2014). Sport als Marketinginstrument. (CIC Rapport; Vol. 2014-03). CIC.
  47. 2013
  48. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. A. (2013). Houdbaarheid van churnvoorspellingsmodellen. In Jaarboek MarktOnderzoekAssociatie 2013 (pp. 217 - 234). (Hoofdstuk 14). MOA.
  49. Delre, S., Broekhuizen, T., & Bijmolt, T. (2013). Modeling Shared Consumption for Hedonic Goods: The Case of the Motion Picture Market. In Proceedings of the ISMS Marketing Science Conference
  50. Rooderkerk, R. P., van Heerde, H. J., & Bijmolt, T. H. A. (2013). Optimizing Retail Assortments. Marketing Science, 32(5), 699-715. https://doi.org/10.1287/mksc.2013.0800
  51. 2012
  52. Dorotic, M., Bijmolt, T. H. A., & Verhoef, P. C. (2012). Loyalty Programmes: Current Knowledge and Research Directions. International Journal of Management Reviews, 14(3), 217-237. https://doi.org/10.1111/j.1468-2370.2011.00314.x
  53. Bijmolt, T. H. A., & van de Velden, M. (2012). Multiattribute perceptual mapping with idiosyncratic brand and attribute sets. Marketing Letters, 23(3), 585-601. https://doi.org/10.1007/s11002-012-9163-8
  54. Langley, D. J., Bijmolt, T. H. A., Ortt, J. R., & Pals, N. (2012). Determinants of Social Contagion During New Product Adoption. The Journal of Product Innovation Management, 29(4), 623-638. https://doi.org/10.1111/j.1540-5885.2012.00929.x
  55. Torres, A., Bijmolt, T. H. A., Tribo, J. A., & Verhoef, P. (2012). Generating global brand equity through corporate social responsibility to key stakeholders. International Journal of Research in Marketing, 29(1), 13-24. https://doi.org/10.1016/j.ijresmar.2011.10.002
  56. Yudhistira, T., Bijmolt, T. H. A., & Huizingh, K. R. E. (2012). A study on interrelationships between advertising and brand metrics in online banner advertising. In Proceedings of the 41th EMAC conference (pp. 22 - 25).
  57. Stakhovych, S., Bijmolt, T. H. A., & Wedel, M. (2012). Spatial Dependence and Heterogeneity in Bayesian Factor Analysis: A Cross-National Investigation of Schwartz Values. Multivariate Behavioral Research, 47(6), 803-839. https://doi.org/10.1080/00273171.2012.731927
  58. 2011
  59. Dorotic, M., Fok, D., Verhoef, P. C., & Bijmolt, T. H. A. (2011). Do vendors benefit from promotions in a multi-vendor loyalty program? Marketing Letters, 22(4), 341-356. https://doi.org/10.1007/s11002-010-9128-8
  60. Rooderkerk, R. P., Van Heerde, H. J., & Bijmolt, T. H. A. (2011). Incorporating Context Effects into a Choice Model. Journal of Marketing Research, 48(4), 767-780.
  61. Arts, J. W. C., Frambach, R. T., & Bijmolt, T. H. A. (2011). Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2), 134-144. https://doi.org/10.1016/j.ijresmar.2010.11.002
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