prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt
Telephone:
E-mail:
t.h.a.bijmolt rug.nl

Research

Research units:

Postal address:
United Kingdom
  1. 2010
  2. Torres Lacomba, A., Atribo, J., & Bijmolt, T. H. A. (2010). Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders. (SOM Research Reports; Vol. 10007). University of Groningen, SOM research school.
  3. Blömeke, E., Clement, M., & Bijmolt, T. H. A. (2010). Should they stay or should they go? Reactivation and termination of low-tier customers: Effects on satisfaction, word-of-mouth, and purchases. (SOM Research Reports; Vol. 10008). University of Groningen, SOM research school.
  4. 2009
  5. Dorotic, M., Fok, D., Verhoef, P. C., & Bijmolt, T. H. A. (2009). Do vendors benefit from marketing actions in a multi-vendor loyalty program? (SOM Research Reports; Vol. 09001). University of Groningen, SOM research school.

ID: 59472