prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt
Telephone:
E-mail:
t.h.a.bijmolt rug.nl

Research

Research units:

Postal address:
United Kingdom
  1. 2021
  2. 2020
  3. 2019
  4. 2018
  5. 2017
  6. 2016
  7. 2015
  8. Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., Minnema, A., Mijnlieff, W. J., & Wünderlich, N. V. (2015). Advancing research on loyalty programs: a future research agenda. Marketing Letters, 26(2), 127-139. https://doi.org/10.1007/s11002-014-9311-4
  9. 2014
  10. 2013
  11. 2012
  12. 2011
  13. 2010
  14. Bijmolt, T. H. A., Leeflang, P. S. H., Block, F., Eisenbeiss, M., Hardie, B. G. S., Lemmens, A., & Saffert, P. (2010). Analytics for Customer Engagement. Journal of Service Research, 13(3), 341-356. https://doi.org/10.1177/1094670510375603
  15. 2009
  16. 2008
  17. 2007
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