prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt
Telephone:
E-mail:
t.h.a.bijmolt rug.nl

Research

Research units:

Postal address:
United Kingdom
  1. 2020
  2. 2019
  3. 2018
  4. 2017
  5. Minnema, A., Bijmolt, T. H. A., Petersen, J. A., & Shulman, J. D. (2017). Managing Product Returns Within the Customer Value Framework. In R. W. Palmatier, V. Kumar, & C. M. Harmeling (Eds.), Customer Engagement Marketing (pp. 95-118). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_5
  6. Bijmolt, T. H. A., Krafft, M., Sese, F. J., & Viswanathan, V. (2017). Multi-tier Loyalty Programs to Stimulate Customer Engagement. In R. W. Palmatier, V. Kumar, & C. M. Harmeling (Eds.), Customer Engagement Marketing (pp. 119-139). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_6
  7. Huizingh, E., Hu, F., & Bijmolt, T. (2017). How the Innovation Contest Brief Impacts Contest Performance. In I. Bitran, S. Conn, E. Huizingh, O. Kokshagina, M. Torkkeli, & M. Tynnhammar (Eds.), Proceedings of the 2017 ISPIM Innovation Conference: Composing the Innovation Symphony ISPIM.
  8. Leeflang, P., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (Eds.) (2017). Advanced Methods for Modeling Markets. (International Series in Quantitative Marketing). Springer.
  9. Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (2017). Advanced Methods for Modelling Markets (AMMM). In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 3-30). (International Series in Quantitative Marketing). Springer. https://doi.org/10.1007/978-3-319-53469-5_1
  10. Bijmolt, T. H. A., & Verhoef, P. C. (2017). Loyalty programs: Current insights, research challenges, and emerging trends. In B. Wierenga, & R. van der Lans (Eds.), Handbook of marketing decision models (pp. 143-165). (International Series in Operations Research & Management Science; Vol. 254). Springer. https://doi.org/10.1007/978-3-319-56941-3_5
  11. Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A., & Wieringa, J. E. (2017). The Future of Marketing Modeling. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 671-683). (International Series in Quantitative Marketing). Springer. https://doi.org/10.1007/978-3-319-53469-5_20
  12. 2016
  13. 2015
  14. Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., Minnema, A., Mijnlieff, W. J., & Wünderlich, N. V. (2015). Advancing research on loyalty programs: a future research agenda. Marketing Letters, 26(2), 127-139. https://doi.org/10.1007/s11002-014-9311-4
  15. 2014
  16. Gijsenberg, M., Walraven, M., Bijmolt, T., & Koning, R. H. (2014). Sport als Marketinginstrument. (CIC Rapport; Vol. 2014-03). CIC.
  17. 2013
  18. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. A. (2013). Houdbaarheid van churnvoorspellingsmodellen. In Jaarboek MarktOnderzoekAssociatie 2013 (pp. 217 - 234). (Hoofdstuk 14). MOA.
  19. 2012
  20. 2011
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