prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt
Telephone:
E-mail:
t.h.a.bijmolt rug.nl

Research

Research units:

Postal address:
United Kingdom
  1. 2019
  2. 2018
  3. 2017
  4. Huizingh, E., Hu, F., & Bijmolt, T. (2017). How the Innovation Contest Brief Impacts Contest Performance. In I. Bitran, S. Conn, E. Huizingh, O. Kokshagina, M. Torkkeli, & M. Tynnhammar (Eds.), Proceedings of the 2017 ISPIM Innovation Conference: Composing the Innovation Symphony Vienna: ISPIM.
  5. Leeflang, P., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (Eds.) (2017). Advanced Methods for Modeling Markets. (International Series in Quantitative Marketing). Springer.
  6. Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (2017). Advanced Methods for Modelling Markets (AMMM). In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 3-30). (International Series in Quantitative Marketing). Cham: Springer. https://doi.org/10.1007/978-3-319-53469-5_1
  7. Bijmolt, T. H. A., & Verhoef, P. C. (2017). Loyalty programs: Current insights, research challenges, and emerging trends. In B. Wierenga, & R. van der Lans (Eds.), Handbook of marketing decision models (pp. 143-165). (International Series in Operations Research & Management Science; Vol. 254). Cham: Springer. https://doi.org/10.1007/978-3-319-56941-3_5
  8. Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A., & Wieringa, J. E. (2017). The Future of Marketing Modeling. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 671-683). (International Series in Quantitative Marketing). Cham: Springer. https://doi.org/10.1007/978-3-319-53469-5_20
  9. 2016
  10. 2015
  11. Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., ... Wünderlich, N. V. (2015). Advancing research on loyalty programs: a future research agenda. Marketing Letters, 26(2), 127-139. https://doi.org/10.1007/s11002-014-9311-4
  12. Delre, S., Broekhuizen, T., & Bijmolt, T. (2015). How Does Shared Consumption Affect New Product Life Cycles of Hedonic Goods? In Proceedings of the EMAC Conference Leuven, Belgium.
  13. 2014
  14. Gijsenberg, M., Walraven, M., Bijmolt, T., & Koning, R. H. (2014). Sport als Marketinginstrument. (CIC Rapport; Vol. 2014-03). Groningen: CIC.
  15. 2013
  16. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. A. (2013). Houdbaarheid van churnvoorspellingsmodellen. In Jaarboek MarktOnderzoekAssociatie 2013 (pp. 217 - 234). (Hoofdstuk 14). MOA.
  17. Delre, S., Broekhuizen, T., & Bijmolt, T. (2013). Modeling Shared Consumption for Hedonic Goods: The Case of the Motion Picture Market. In Proceedings of the ISMS Marketing Science Conference Istanbul, Turkey.
  18. 2012
  19. 2011
  20. 2010
  21. Bijmolt, T. H. A., Leeflang, P. S. H., Block, F., Eisenbeiss, M., Hardie, B. G. S., Lemmens, A., & Saffert, P. (2010). Analytics for Customer Engagement. Journal of Service Research, 13(3), 341 - 356. https://doi.org/10.1177/1094670510375603
  22. Langley, D., Bijmolt, T., Ortt, J. R., & Pals, N. (2010). Determinants Of Social Contagion During New Product Adoption. Paper presented at 17th International Product Development Management Conference, Murcia, Spain.
  23. Torres Lacomba, A., Atribo, J., & Bijmolt, T. H. A. (2010). Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders. (SOM Research Reports; Vol. 10007). Groningen: University of Groningen, SOM research school.
  24. Blömeke, E., Clement, M., & Bijmolt, T. H. A. (2010). Should they stay or should they go? Reactivation and termination of low-tier customers: Effects on satisfaction, word-of-mouth, and purchases. (SOM Research Reports; Vol. 10008). Groningen: University of Groningen, SOM research school.
  25. 2009
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