prof. dr. T.H.A. (Tammo) Bijmolt

Hoogleraar, Vakgroepvoorzitter

Research

Research units:

Postal address:
United Kingdom
  1. 2018
  2. 2017
  3. Huizingh, E., Hu, F., & Bijmolt, T. (2017). How the Innovation Contest Brief Impacts Contest Performance. In I. Bitran, S. Conn, E. Huizingh, O. Kokshagina, M. Torkkeli, & M. Tynnhammar (Eds.), Proceedings of the 2017 ISPIM Innovation Conference: Composing the Innovation Symphony Vienna: ISPIM.
  4. Leeflang, P., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (Eds.) (2017). Advanced Methods for Modeling Markets. (International Series in Quantitative Marketing). Springer.
  5. Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (2017). Advanced Methods for Modelling Markets (AMMM). In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 3-30). (International Series in Quantitative Marketing). Cham: Springer. DOI: 10.1007/978-3-319-53469-5_1
  6. Bijmolt, T. H. A., & Verhoef, P. C. (2017). Loyalty programs: Current insights, research challenges, and emerging trends. In B. Wierenga, & R. van der Lans (Eds.), Handbook of marketing decision models (pp. 143-165). (International Series in Operations Research & Management Science; Vol. 254). Cham: Springer. DOI: 10.1007/978-3-319-56941-3_5
  7. Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A., & Wieringa, J. E. (2017). The Future of Marketing Modeling. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 671-683). (International Series in Quantitative Marketing). Cham: Springer. DOI: 10.1007/978-3-319-53469-5_20
  8. 2016
  9. 2015
  10. Breugelmans, E., Bijmolt, T., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., ... Wünderlich, N. L. (2015). Advancing research on loyalty programs: a future research agenda. Marketing Letters, 26(2), 127-139. DOI: 10.1007/s11002-014-9311-4
  11. Delre, S., Broekhuizen, T., & Bijmolt, T. (2015). How Does Shared Consumption Affect New Product Life Cycles of Hedonic Goods? In Proceedings of the EMAC Conference Leuven, Belgium.
  12. Leeflang, P., Bijmolt, T., Pauwels, K., & Wieringa, J. (2015). Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making. (International Series in Quantitative Marketing; Vol. 1). New York: Springer. DOI: 10.1007/978-1-4939-2086-0
  13. 2014
  14. Gijsenberg, M., Walraven, M., Bijmolt, T., & Koning, R. (2014). Sport als Marketinginstrument. (CIC Rapport; Vol. 2014-03). Groningen: CIC.
  15. 2013
  16. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. A. (2013). Houdbaarheid van churnvoorspellingsmodellen. In Jaarboek MarktOnderzoekAssociatie 2013 (pp. 217 - 234). (Hoofdstuk 14). MOA.
  17. Delre, S., Broekhuizen, T., & Bijmolt, T. (2013). Modeling Shared Consumption for Hedonic Goods: The Case of the Motion Picture Market. In Proceedings of the ISMS Marketing Science Conference Istanbul, Turkey.
  18. Rooderkerk, R. P., van Heerde, H. J., & Bijmolt, T. H. A. (2013). Optimizing Retail Assortments. Marketing Science, 32(5), 699-715. DOI: 10.1287/mksc.2013.0800
  19. 2012
  20. 2011
  21. 2010
  22. Bijmolt, T. H. A., Leeflang, P. S. H., Block, F., Eisenbeiss, M., Hardie, B. G. S., Lemmens, A., & Saffert, P. (2010). Analytics for Customer Engagement. Journal of Service Research, 13(3), 341 - 356. DOI: 10.1177/1094670510375603
  23. Langley, D., Bijmolt, T., Ortt, J. R., & Pals, N. (2010). Determinants Of Social Contagion During New Product Adoption. Paper presented at 17th International Product Development Management Conference, Murcia, Spain.
  24. Torres Lacomba, A., Atribo, J., & Bijmolt, T. H. A. (2010). Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders. (SOM Research Reports; Vol. 10007). Groningen: University of Groningen, SOM research school.
  25. Blömeke, E., Clement, M., & Bijmolt, T. H. A. (2010). Should they stay or should they go? Reactivation and termination of low-tier customers: Effects on satisfaction, word-of-mouth, and purchases. (SOM Research Reports; Vol. 10008). Groningen: University of Groningen, SOM research school.
  26. 2009
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