prof. dr. T.H.A. (Tammo) Bijmolt

Full Professor, Chairman of the department

prof. dr. T.H.A. (Tammo) Bijmolt
Telephone:
E-mail:
t.h.a.bijmolt rug.nl

Research

Research units:

Postal address:
United Kingdom
  1. 2020
  2. Kumar, V., Gupta, S., Leszkiewicz, A., Bijmolt, T., & Potapov, D. (Accepted/In press). Digital analytics: Modeling for insights and new methods. Journal of Interactive Marketing.
  3. 2019
  4. 2018
  5. 2017
  6. Minnema, A., Bijmolt, T. H. A., Petersen, J. A., & Shulman, J. D. (2017). Managing Product Returns Within the Customer Value Framework. In R. W. Palmatier, V. Kumar, & C. M. Harmeling (Eds.), Customer Engagement Marketing (pp. 95-118). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_5
  7. Bijmolt, T. H. A., Krafft, M., Sese, F. J., & Viswanathan, V. (2017). Multi-tier Loyalty Programs to Stimulate Customer Engagement. In R. W. Palmatier, V. Kumar, & C. M. Harmeling (Eds.), Customer Engagement Marketing (pp. 119-139). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_6
  8. Huizingh, E., Hu, F., & Bijmolt, T. (2017). How the Innovation Contest Brief Impacts Contest Performance. In I. Bitran, S. Conn, E. Huizingh, O. Kokshagina, M. Torkkeli, & M. Tynnhammar (Eds.), Proceedings of the 2017 ISPIM Innovation Conference: Composing the Innovation Symphony Vienna: ISPIM.
  9. Leeflang, P., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (Eds.) (2017). Advanced Methods for Modeling Markets. (International Series in Quantitative Marketing). Springer.
  10. Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (2017). Advanced Methods for Modelling Markets (AMMM). In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 3-30). (International Series in Quantitative Marketing). Cham: Springer. https://doi.org/10.1007/978-3-319-53469-5_1
  11. Bijmolt, T. H. A., & Verhoef, P. C. (2017). Loyalty programs: Current insights, research challenges, and emerging trends. In B. Wierenga, & R. van der Lans (Eds.), Handbook of marketing decision models (pp. 143-165). (International Series in Operations Research & Management Science; Vol. 254). Cham: Springer. https://doi.org/10.1007/978-3-319-56941-3_5
  12. Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A., & Wieringa, J. E. (2017). The Future of Marketing Modeling. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 671-683). (International Series in Quantitative Marketing). Cham: Springer. https://doi.org/10.1007/978-3-319-53469-5_20
  13. 2016
  14. 2015
  15. Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P., ... Wünderlich, N. V. (2015). Advancing research on loyalty programs: a future research agenda. Marketing Letters, 26(2), 127-139. https://doi.org/10.1007/s11002-014-9311-4
  16. Delre, S., Broekhuizen, T., & Bijmolt, T. (2015). How Does Shared Consumption Affect New Product Life Cycles of Hedonic Goods? In Proceedings of the EMAC Conference Leuven, Belgium.
  17. 2014
  18. Gijsenberg, M., Walraven, M., Bijmolt, T., & Koning, R. H. (2014). Sport als Marketinginstrument. (CIC Rapport; Vol. 2014-03). Groningen: CIC.
  19. 2013
  20. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. A. (2013). Houdbaarheid van churnvoorspellingsmodellen. In Jaarboek MarktOnderzoekAssociatie 2013 (pp. 217 - 234). (Hoofdstuk 14). MOA.
  21. Delre, S., Broekhuizen, T., & Bijmolt, T. (2013). Modeling Shared Consumption for Hedonic Goods: The Case of the Motion Picture Market. In Proceedings of the ISMS Marketing Science Conference Istanbul, Turkey.
  22. 2012
  23. 2011
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