prof. dr. P.S.H. (Peter) Leeflang

Frank M. Bass Distinguished Professor of Marketing

prof. dr. P.S.H. (Peter) Leeflang
Telephone:
+31 50 36 37065 (Secretary)
E-mail:
p.s.h.leeflang rug.nl

Research

Research units:

Postal address:
United Kingdom
  1. Berger, J. (2015). Essays on the governance of buyer-supplier relationships. Groningen: University of Groningen, SOM research school.
  2. Zhang, S. (2015). Customer loyalty & face concerns: Differences between Eastern (Chinese) and Western (Dutch) consumers. [Groningen]: University of Groningen, SOM research school.
  3. de Vries, L. (2015). Impact of social media on consumers and firms. Groningen: University of Groningen, SOM research school.
  4. Reber, K. C. (2013). Studies on pharmaceutical markets. Groningen: University of Groningen, SOM research school.
  5. Osinga, E. C. (2011). Pharmaceutical marketing: its effects on drug sales and beyond. Groningen: University of Groningen, SOM research school.
  6. Kremer, S. T. M. (2010). Examining the effectiveness of promotional expenditures for pharmaceutical products. Groningen: University of Groningen, SOM research school.
  7. Ruiz Conde, M. D. E. (2005). Modeling innovation diffusion patterns. Groningen: s.n.
  8. van Dijk, A. (2004). Studies in Local Marketing. s.n.
  9. Horváth, C. (2003). Dynamic analysis of marketing systems. Groningen: s.n.
  10. Goor, A. R. V. (1984). Effectiviteitsmeting in de detailhandel. Groningen: Stenfert Kroese.

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