prof. dr. P.S.H. (Peter) Leeflang

Frank M. Bass Distinguished Professor of Marketing

prof. dr. P.S.H. (Peter) Leeflang
Telephone:
+31 50 36 37065 (Secretary)
E-mail:
p.s.h.leeflang rug.nl

Research

Research units:

Postal address:
United Kingdom
  1. 2017
  2. Leeflang, P., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (Eds.) (2017). Advanced Methods for Modeling Markets. (International Series in Quantitative Marketing). Springer.
  3. 2015
  4. 2011
  5. Leeflang, P. (2011). Marketing in transition. Customer Insights Center.
  6. Leeflang, P. S. H. (2011). Scientification of Marketing. (Vorträge, Ingenieur- und Wirtschaftswissenschaften; Vol. 32). Ferdinand Schöningh.
  7. 2009
  8. Verhoef, P. C., Leeflang, P. S. H., Natter, M., Baker, W., Grinstein, A., Gustafsson, A., Morrison, P., & Saunders, J. (2009). A cross-national investigation into the marketing department's influence within the firm. (09-004 ed.) Marketing Science Institute.
  9. Argyriou, E., Leeflang, P. S. H., Saunders, J., & Verhoef, P. C. (2009). The future of marketing. Chartered Institute of Marketing.
  10. 2008
  11. 2007
  12. Verhoef, P. C., Leeflang, P. S. H., Neef, M., & Molendijk, A. (2007). Invloed van marketing in het Nederlandse bedrijfsleven. Customer Insights Center.
  13. Verhoef, P. C., & Leeflang, P. S. H. (2007). Klantwaardemanagement in multichannel omgeving. (Rapport CIC; Vol. 2007, No. 1). Customer Insights Center.
  14. 2005
  15. Leeflang, P. S. H. (2005). Meten op markten. Koninklijke Nederlandse Academie van Wetenschappen.
  16. 2004
  17. Leeflang, P. S. H., van Rooij, F. J. C. M., & Kremer, S. T. M. (2004). Marketing werkboek. Stenfert Kroese.
  18. 2003
  19. Leeflang, P. S. H. (2003). Marketing. Stenfert Kroese.
  20. Frijhoff, W., Bartsch, R. I., Leeflang, P. S. H., & de Swaan, A. (2003). "Nederlands, tenzij ....", Rapport van de Commissie Nederlands als wetenschapstaal. Royal Netherlands Academy of Arts and Sciences (KNAW).
  21. 2002
  22. Horvath, C., Leeflang, P. S. H., Wieringa, J. E., & Wittink, D. R. (2002). Dynamic analysis of a marketing system based on aggregated and pooled stored data. (F73 ed.) University of Groningen, SOM research school.
  23. Horvath, C., Kornelis, M., & Leeflang, P. S. H. (2002). What marketing scholars should know about time series analysis. (F17 ed.) University of Groningen, SOM research school.
  24. 2001
  25. 2000
  26. Leeflang, P. S. H., Wedel, M., & Naert, P. A. (2000). Building models for marketing decisions. Kluwer Academic Publishers.
  27. Leeflang, P. S. H. (2000). Building models for marketing decisions: past, present and future. (F20 ed.) University of Groningen, SOM research school.
  28. 1999
  29. Leeflang, P. S. H. (1999). Semiparametric analysis to estimate the deal effect curve. (B35 ed.) University of Groningen, SOM research school.
  30. Leeflang, P. S. H. (1999). The estimation of pre- and post-promotion dips with store-level scannar data. (B36 ed.) University of Groningen, SOM research school.
  31. 1998
  32. 1997
  33. 1996
  34. Leeflang, P. S. H., van Rooij, F. J. C. M., & van Hoften, R. (1996). Docentenhandleiding Leerboek Marketing. Stenfert Kroese.
  35. Leeflang, P. S. H. (1996). Varying parameter models to accomodate dynamic promotion effects. (B35 ed.) University of Groningen, SOM research school.
  36. Leeflang, P. S. H., van Rooij, F. J. C. M., & van Hoften, R. (1996). Werkboek, Leerboek Marketing. Stenfert Kroese.
  37. 1995
  38. Boskma, K., Frowein, J. C., Bouma, J. L., Leeflang, P. S. H., Sol, H. G., & Wezeman, K. (Eds.) (1995). Informatie Meester! Informatievoorziening in Organisaties. Boom.

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