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About us How to find us O.K. (Outi) Lundahl

O.K. Lundahl

Assistant professor
O.K. Lundahl
E-mail:
o.k.lundahl rug.nl

My research interests lie in understanding the role of (social) media in shaping consumer culture. Therefore, I focus on the role of (social) media companies, algorithms and influencers in shaping both our understanding of the world and our consumption practices.

Relatedly, I am also interested in how these actors and institutions affect consumer welfare and sustainability. I have then studied topics such as online privacy, particularly in the aftermath of the Cambridge Analytica scandal. I am also interested in how these actors affect consumers' mental and physical wellbeing. Therefore, I have also investigated trends such as healthy eating (including veganism), sustainable consumption, and social media addiction.

Last modified:11 January 2020 09.58 a.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands