M.T. van der Heide, MSc

Martine van der Heide is a lecturer and PhD Candidate at the Marketing department of the University of Groningen. She started her PhD research in September 2014 and conducts research in the field of consumer behavior. Her work primarily investigates the healthiness of food choices within grocery stores. Her promotors are prof. dr. ir. Koert van Ittersum, prof. dr. Tammo Bijmolt, and prof. dr. Jenny van Doorn.

In addition, Martine is involved in various teaching activities, such as the coordination of the course Marketing Research for E&BE and the supervision of master theses (for more information, see 'Teaching' tab).

Martine obtained her Bachelor's degree in Business economics (cum laude) in 2012, her Master's degree in Marketing and her Research Master's degree in Economics and Business (Marketing track) in 2014, all at the University of Groningen.