dr. M.J. (Maryse) Brand

Associate Professor

dr. M.J. (Maryse) Brand
Telephone:
E-mail:
m.j.brand rug.nl

Research

Postal address:
United Kingdom
  1. 2008
  2. van Gelderen, M., Brand, M. J., Bodewes, W. E. J., van Praag, M., Poutsma, E., & van Gils, A. E. J. (2008). Explaining entrepreneurial intention by means of the tehory of planned behavior. Career Development International, 13(6), 538 - 559. https://doi.org/10.1108/13620430810901688
  3. Brand, M. J., & Croonen, E. P. M. (2008). Human resource policies in the plural form. In Proceedings of the 22nd annual conference of the international society of franchising St. Malo, France: International Society of Franchising.
  4. 2007
  5. Croonen, E., & Brand, M. (2007). A typology of franchisee responses during strategic change processes. In Proceedings of the 21st Annual International Society of Franchising (ISOF) Conference
  6. Croonen, E. P. M., & Brand, M. J. (2007). Franchisee response during strategic change processes: An extension of the renowned Hirschman typology. In Proceedings of the Rent XXI conference on entrepreneurship research Cardiff, UK.
  7. Huizingh, K. R. E., & Brand, M. J. (2007). Reasons for incomplete innovation implementation: Why do they matter? In M. Torkelli, S. Conn, & I. Bitran (Eds.), Proceedings of the XVIII ISPIM international conference Warsaw, Poland: ISPIM.
  8. Sorge, A., Brand, M., & Gemser, G. (2007). Resource dependence in learning to internationalize SMEs: It takes more than two to tango. In Proceedings of EGOS 2007 Vienna.
  9. Brand, M. J., Wakkee, I., & van der Veen, M. (2007). Teaching entrepreneurship to non-business students. In A. Fayolle (Ed.), Handbook of research in entrepreneurship education, Volume 2 (pp. 52 - 83). Cheltenham: Edward Elgar Publishing.
  10. 2006
  11. van Gelderen, M., Brand, M. J., van Praag, M., Bodewes, W. E. J., Poutsma, E., & van Gils, A. E. J. (2006). Explaining entrepreneurial intentions by means of the theory of planned behavior. (2 ed.) Wellington: Massey University, department of Management and International Business.
  12. Brand, M. J., & Croonen, E. P. M. (2006). Franchise strategy and system development; Juxtaposing selection and adaptation perspectives. In Proceedings of the 2006 Babson college entrenreneurship research conference Bloomington Indiana.
  13. Croonen, E., Brand, M., Jacobs, D., & Heijnert, E. (2006). Franchising: A dynamic game with intelligent players. In Frontiers of Entrepreneurship Research (18 ed., Vol. 26). Wellesley: Babson College .
  14. Brand, M. J., Croonen, E. P. M., & Kneppers-Heijnert, E. M. (2006). Human resource policies in franchise systems: Company-owned versus franchised units. In Proceedings rent XX conference Brussels.
  15. van Gelderen, M., Brand, M., van Praag, M., Bodewes, W., Poutsma, E., & Van Gils, A. (2006). Some advances in the explanation of entrepreneurial intentions. In L. M. Gillin (Ed.), Proceedings of the AGSE International Entrepreneurship Research Exchange 2006: the 3rd International Australian Graduate School of Entrepreneurship (AGSE) Research Exchange (pp. 448-465). Melbourne, Australia: Australian Graduate School of Entrepreneurship, Swinburne University of Technology.
  16. 2005
  17. Huizingh, K. R. E., & Brand, M. J. (2005). The adoption of innovations: Multiple steps instead of one big leap. In Proceedings of the XVI ISPIM annual conference, The role of knowledge in innovation management (pp. 26). Porto.
  18. 2004
  19. Brand, M. J., & Huizingh, K. R. E. (2004). E-commerce adoption by SMEs investigated as a multilevel phenomenon. In P. R. Christensen, K. Høeg, & S. Poulset (Eds.), Managing complexity and change in SMEs (pp. 16)
  20. van Gelderen, M., Brand, M. J., van Praag, M., Ombach, M., & Bodewes, W. E. J. (2004). Some advances in the explanation of entrepreneurial career preferences and expectations. In M. Dowling, J. Schmude, & D. zur Knyphausen-Aufsess (Eds.), Advances in interdisciplinary European entrepreneurship research Münster: Lit Verlag.
  21. 2003
  22. 2002
  23. Gemser, G., Brand, M. J., Sorge, A., & Maccow, D. (2002). Evolution of strategy in the internationalisation process of European SMEs: an intricate phenomenon. Brussels: European Commission.
  24. Bax, E., & Brand, M. (2002). HRM human resource investments in small business firms: The exploration of a hypothesis. In Proceedings of the Rent XVI conference Barcelona.
  25. Gemser, G., Brand, M., Maccow, D., & Sorge, A. (2002). Internationalization patterns: Exploring the role of international strategic alliances for old and new economy SMEs. In Proceedings of the ICSB 47th world conference Puerto Rico.
  26. Meijaard, J., Brand, M. J., Mosselman, M., & Frederiks, K. F. (2002). Organisatietypen in het MKB, Strategische Verkenning B200105. Groningen: Rijksuniversiteit Groningen.
  27. Meijaard, J., Brand, M., & Mosselman, M. (2002). Organisational structures in SMEs: Occurence and cluster. In Proceedings of the Rent XV conference Turku.
  28. Meijaard, J., Brand, M., & Mosselman, M. (2002). Strategy, structure and performance in Dutch SMEs. In Proceedings of the ICSB 47th world conference Puerto Rico.
  29. Brand, M., Gemser, G., Sorge, A., & Maccow, D. (2002). The use of exploration and exploitation strategies for internationalization by old and new economy SMEs. In Frontiers of Entrepreneurship Research Wellesley, MA: Babson College .
  30. 2001
  31. Brand, M. J., & Bax, E. H. (2001). Small firms and strategic HRM: an application of the strategic labour allocation process-model. (A29 ed.) Groningen: University of Groningen, SOM research school.
  32. 2000
  33. Brand, M. J., & Bax, E. H. (2000). Strategic HRM for SMEs: implications for firms, networks and policy. In A. R. Thurik, H. Landström, C. Drevet, G. van Dyck, & J. M. Veciana (Eds.), Proceedings of the Rent XIV conference on research in entrepreneurship and small business (pp. 21-26)
  34. 1999
  35. Brand, M. J. (1999). Small firms and the development of 'good' objectives. In M. Raffa (Ed.), Innovation and economic development, conference proceedings 44th ICBS world conference
  36. 1993
  37. BRAND, MJ., & LEEFLANG, PSH. (1993). RESEARCH ON MODELING INDUSTRIAL-MARKETS. In G. Laurent, GL. Lilien, & B. Pras (Eds.), RESEARCH TRADITIONS IN MARKETING (pp. 231-261). (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING). NORWELL: Kluwer Academic Publishers.
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