dr. M.J. (Maryse) Brand

Associate Professor

dr. M.J. (Maryse) Brand
Telephone:
E-mail:
m.j.brand rug.nl

Research

Postal address:
United Kingdom
  1. 2018
  2. 2016
  3. 2015
  4. 2014
  5. Croonen, E., & Brand, M. (2014). Elvis has left the building: Why franchisees leave their franchise systems. In Proceedings of the RENT Conference, Luxembourg (Luxembourg)
  6. Brand, M., Croonen, E., & Leenders, R. T. A. J. (2014). Franchisee networking: a blessing or a curse? A study on local knowledge acquisition and performance. In Proceedings of the academy of Management 2014, Philadelphia, August 1-5 AoM.
  7. Brand, M., & Croonen, E. (2014). Franchising as an entrepreneurial growth strategy: how global expansion of Eat & Enjoy went sour. In J. Hayton, C. Salvato, & M. Manimala (Eds.), Global Entrepreneurship: Case Studies of Enterpreneurial Firms Operating around the World (pp. 128-140). Routledge.
  8. 2013
  9. Croonen, E., & Brand, M. (2013). Benchmarking: kijken en vergelijken loont. In J. A. I. M. Burgers (Ed.), Praktijkgids Franchising (pp. 282). Hilversum: Nederlandse Franchise Vereniging (NFV).
  10. Burgers, J. A. I. M., Croonen, E. P. M., & Brand, M. J. (2013). De hardheid van Nederlandse franchiseformules, meten is weten. In J. A. I. M. Burgers (Ed.), Praktijkgids Franchising Hilversum: Nederlandse Franchise Vereniging (NFV).
  11. Brand, M. J., Croonen, E. P. M., & Leenders, R. T. A. J. (2013). Franchiseenetworking: a blessing or a curse? A study on local knowledge acquisition and performance. In Proceedings for the conference on economics and management of networks (EMNET) Agadir (Morocco): EMNET.
  12. Croonen, E. P. M., & Brand, M. J. (2013). What makes franchisees trust their franchisors? In T. Ehrmann, J. Windsperger, G. Cliquet, & G. Hendrikse (Eds.), Network governance: Alliances, cooperatives and franchise chains (pp. 207 - 229). Berlin-Heidelberg: Springer-Verlag Berlin Heidelberg.
  13. 2012
  14. Brand, M., & Croonen, E. (2012). How do franchisees respond to franchisor-initiated change and why? In Proceedings of the Academy of Management 2012 Annual Meeting Boston.
  15. Brand, M. J., Croonen, E. P. M., & Leenders, R. T. A. J. (2012). Knowledge acquisition through strategic networks - the case of franchising. In F. Welter, D. Smallbone, & A. van Gils (Eds.), Entrepreneurial processes in a changing economy (pp. 110 - 138). Cheltenham: Edward Elgar Publishing.
  16. 2011
  17. Croonen, E. P. M., Brand, M. J., & Huizingh, K. R. E. (2011). Antecedents and consequences of entrepreneurial franchisee behavior. In International Society of Franchising Conference (25th anniversary) Boston, Massachussets.
  18. Brand, M. J., Burgers, J. A. I. M., & Croonen, E. P. M. (2011). De hardheid van Nederlandse formules. In J. A. I. M. Burgers (Ed.), De weg naar succes in franchiseland (pp. 59 - 78). Hilversum: Nederlandse Franchise Vereniging (NFV).
  19. Croonen, E. P. M., & Brand, M. J. (2011). En zij leefden nog lang en gelukkig? In J. A. I. M. Burgers (Ed.), De weg naar succes in franchiseland (pp. 103 - 116). Hilversum: Nederlandse Franchise Vereniging (NFV).
  20. Brand, M. J., & Zwart, P. S. (2011). Entrepreneurial marketing, a change for marketers. In J. E. Wieringa, P. C. Verhoef, & J. C. Hoekstra (Eds.), Liber Amicorum in honor of Peter Leeflang (pp. 65 - 74). Groningen: University of Groningen.
  21. Brand, M. J., & Croonen, E. P. M. (2011). Wat is wijsheid met betreking tot hardheid? In J. A. I. M. Burgers (Ed.), De weg naar succes in franchiseland (pp. 79 - 90). Hilversum: Nederlandse Franchise Vereniging (NFV).
  22. Croonen, E., & Brand, M. (2011). What makes franchisees trust their franchisors? In Proceedings of the EMNET 2011 Conference Cyprus.
  23. 2010
  24. Croonen, E., Brand, M., & Leenders, R. (2010). Acquisition of local knowledge by franchisees: a network perspective. In Proceedings of the 24th Annual International Society of Franchising (ISoF) Conference Sydney.
  25. Brand, M., Postma, T., & van Balen, H. (2010). Board behavior and performance in Dutch SMEs. In Proceedings of the RENT XXIV Conference Maastricht.
  26. van Balen, H., Brand, M., van Ees, H., van der Laan, G., & Postma, T. (2010). Board behavior in Dutch SMEs: Exploring the effects of role intensity and cohesion. In EURAM 2010 Rome.
  27. van Balen, H., Brand, M., van Ees, H., van der Laan, G., & Postma, T. (2010). Board behavior of SMEs in the Northern part of the Netherlands. In Norefjell Workshop
  28. Burgers, I., Croonen, E. P. M., & Brand, M. J. (2010). De hardheid van Nederlandse franchiseformules. In Franchise, soft of hard (pp. 15-28). Hilversum: Nederlandse Franchise Vereniging (NFV).
  29. Brand, M., Croonen, E., & Leenders, R. (2010). Knowledge acquisition through strategic networks: an application within a franschise chain. In Proceedings of the Rent XXIV Conference Maastricht.
  30. Croonen, E., Jacobs, D., & Brand, M. (2010). Strategic co-evolution of positioning and business formats: The case of franchising in the Dutch drugstore sector. In Proceedings of the 30th SMS Annual International Conference Rome.
  31. Croonen, E. P. M., & Brand, M. J. (2010). Wat is wijsheid met betrekking tot hardheid? In Franchise, soft of hard (pp. 35-45). Hilversum: Nederlandse Franchise Vereniging (NFV).
  32. 2009
  33. Brand, M. J., & Dam, L. (2009). Corporate social responsibility in small firms-illusion or big business? Empirical evidence from The Netherlands. In Proceedings of research in entrepreneurship and small business (RENT) conference XXIII Budapest.
  34. Croonen, E. P. M., & Brand, M. J. (2009). Franchisee responses during strategic change processes: An extension of the renowned Hirschman typology. In Proceedings of the 4th international conference on economics and management of networks (EMNET) Sarajevo: EMNET.
  35. Croonen, E. P. M., & Brand, M. J. (2009). How hard should it get? Performance of soft and hard franchise systems in different environments. In Proceedings of the 23rd annual international society of franchising (ISOF) conference 2009 San Diego: ISOF.
  36. Brand, M. J., & Croonen, E. P. M. (2009). HRM in franchiseformules: Wat kunnen eigen vestigingen en franchisevestigingen van elkaar leren? In J. Burgers (Ed.), Franchise en human resource management (pp. 23-34). Nederlandse Franchise Vereniging (NFV).
  37. Sorge, A., Brand, M. J., & Gemser, G. (2009). Internationalisierung fängt zu Hause an und kann im Ausland aufhören: Wege der Internationalisierung für Klein- und Mittelbetriebe. In Internationalisierung, Gestaltungschancen statt Globalisierungsschicksal (pp. 199-220). Berlin: Edition Sigma.
  38. Gemser, G., Brand, M., & Sorge, A. (2009). Internationalization under resource scarcity: The use of cooperative strategies by SMEs. In Proceedings of the Academy of Management 2009 Annual Meeting
  39. Tuerlings, F., den Braven, P., van Gool, T., van Tilburg, M., Croonen, E. P. M., Brand, M. J., ... Smit, H. (2009). SME kompas 2009: 10 financiële sleutels om uw onderneming te sturen. Amsterdam: Deloitte.
  40. Croonen, E. P. M., & Brand, M. J. (2009). Succesvol wijzigen van franchiseformules. (april ed.) Amsterdam: BDO CampsObers Accountants & Adviseurs.
  41. 2008
  42. Brand, M. J., & Croonen, E. P. M. (2008). De marketingmix binnen de franchiseformules. In Franchise & Marketing Hilversum: Nederlandse Franchise Vereniging (NFV).
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