prof. dr. ir. K. (Koert) van Ittersum

Professor of Marketing and Consumer Well-Being

prof. dr. ir. K. (Koert) van Ittersum
Telephone:
+31 50 36 36639 (Office)
+31 50 36 33686 (Secretary)
E-mail:
k.van.ittersum rug.nl

Research

Postal address:
Netherlands
  1. 2021
  2. 2020
  3. 2018
  4. Lee, L., Inman, J., Argo, J. J., Böttger, T., Dholakia, U., Gilbride, T., ... Tsai, C. I. (2018). From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model. Journal of the Association of Consumer Research, 3(3), 277-293. https://doi.org/10.1086/698414
  5. 2016
  6. 2015
  7. 2014
  8. 2013
  9. van Ittersum, K., Wansink, B., Pennings, J. M. E., & Sheehan, D. (2013). Smart shopping carts: How real-time feedback influences spending. Journal of Marketing, 77(6), 21-36.
  10. 2012
  11. 2010
  12. 2008
  13. 2007
  14. 2006

ID: 474077