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How to find us dr. J.T. Bouma

Research interests

Expertise: marketing, sales, psychologie, finance, entrepreneurship.

 

 

Publications

Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend

Can't Get No Satisfaction?

Dutch customer performance index 2012: Univé levert beste klantprestaties

Customer Performance Impact: Interessante Relaties Tussen DCPI, NPS en Omzet

Dutch customer performance index: IKEA levert beste klantprestatie

Dutch customer performance index: Het nieuwe meten van klantprestaties

Why participation works: the role of employee involvement in the implementation of the customer relationship management type of organizational change

Betrokkenheid als sleutel: waarom organisatieveranderingen slagen of falen

Participatief leidinggeven aan organisatieverandering: een onderzoek rond de implementatie van Customer Relationship Management

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