dr. J.T. Bouma

Head of Customer Insights Center (RUGCIC)

Research

Research interests

Expertise: marketing, sales, psychologie, finance, entrepreneurship.

 

 

Publications
  1. Can't Get No Satisfaction?

    Bouma, J., Gijsenberg, M. & Teunter, L., 2017, Groningen: CIC. (CIC Rapport; vol. 2017-01)

    Research output: Book/ReportReportProfessional

  2. Customer Performance Impact: Interessante Relaties Tussen DCPI, NPS en Omzet

    Wiesel, T., Alleman, T., Bouma, J. T., Bügel, M. S., De Haan, E., Hoving-Wesselius, T., Teunter, L. & Verhoef, P., 2011, Groningen: CIC. (Rapport CIC; vol. 2011-02)

    Research output: Book/ReportReportProfessional

  3. Dutch customer performance index 2012: Univé levert beste klantprestaties

    Bügel, M. S., Verhoef, P. C., Hoving-Wesselius, T., Wiesel, T., de Haan, E., Bouma, J. T., Teunter, L. & Alleman, T., 2012, In : Tijdschrift voor Marketing. 2, p. 25 - 29

    Research output: Contribution to journalArticleProfessional

  4. Dutch customer performance index: IKEA levert beste klantprestatie

    Bügel, M. S., Verhoef, P. C., Hoving-Wesselius, T., Wiesel, T., Bouma, J. T. & Alleman, T., 2011, In : Tijdschrift voor Marketing. 2, p. 44 - 48

    Research output: Contribution to journalArticleProfessional

  5. Dutch customer performance index: Het nieuwe meten van klantprestaties

    Bouma, J. T., Bügel, M. S., Verhoef, P. C., Alleman, T., Wiesel, T. & Wesselius, T., 2010, In : Tijdschrift voor Marketing. 4, p. 58 - 63

    Research output: Contribution to journalArticleAcademicpeer-review

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