prof. dr. J.E. (Jaap) Wieringa

Full professor of Research Methods in Business

prof. dr. J.E. (Jaap) Wieringa
Telephone:
+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)
E-mail:
j.e.wieringa rug.nl

Research

Postal address:
United Kingdom
  1. 2019
  2. 2017
  3. Leeflang, P., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (Eds.) (2017). Advanced Methods for Modeling Markets. (International Series in Quantitative Marketing). Springer.
  4. Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A., & Pauwels, K. H. (2017). Advanced Methods for Modelling Markets (AMMM). In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 3-30). (International Series in Quantitative Marketing). Cham: Springer. https://doi.org/10.1007/978-3-319-53469-5_1
  5. Leeflang, P. S. H., & Wieringa, J. E. (2017). Diffusion and Adoption Models. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 299-334). ( International Series in Quantitative Marketing). Cham: Springer. https://doi.org/10.1007/978-3-319-53469-5_10
  6. Kübler, R. V., Wieringa, J. E., & Pauwels, K. H. (2017). Machine Learning and Big Data. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 631-670). (International Series in Quantitative Marketing). Cham, Switserland: Springer. https://doi.org/10.1007/978-3-319-53469-5_19
  7. Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A., & Wieringa, J. E. (2017). The Future of Marketing Modeling. In P. Leeflang, J. Wieringa, T. Bijmolt, & K. Pauwels (Eds.), Advanced Methods for Modeling Markets (pp. 671-683). (International Series in Quantitative Marketing). Cham: Springer. https://doi.org/10.1007/978-3-319-53469-5_20
  8. 2016
  9. Holtrop, N., Wieringa, J., Gijsenberg, M., & Stern, P. (2016). Competitive reactions to personal selling: the difference between strategic and tactical actions. (SOM Research Reports; Vol. 16004-MARK). Groningen: University of Groningen, SOM research school.
  10. 2015
  11. Wieringa, J. (2015). Big Data biedt kansen! In A. E. Bronner (Ed.), Ontwikkelingen in het marktonderzoek: Jaarboek MarktOnderzoekAssociatie (pp. 9-20). Haarlem: SpaarenHout.
  12. 2014
  13. Wieringa, J. E., Osinga, E. C., Ruiz Conde, M. E., Leeflang, P. S. H., & Stern, P. (2014). Modeling the effects of promotional efforts on aggregate pharmaceutical demand: What we know and challenges for the future. In M. Ding, J. Eliashberg, & S. Stremersch (Eds.), Innovation and marketing in the pharmaceutical industry (pp. 591 - 628). Springer.
  14. 2013
  15. 2012
  16. 2011
  17. Wieringa, J., Osinga, E., Reber, K., & Kremer, S. (2011). How Pharmaceutical Promotion Works. In J. Wieringa, P. Verhoef, & J. Hoekstra (Eds.), Liber Amicorum in honor of Peter S. H. Leeflang (pp. 225-236). [18] Groningen.
  18. 2010
  19. Haanstra, G., & Wieringa, J. E. (2010). De impactvolle marketing analist. In Ontwikkelingen in het marktonderzoek, Jaarboek 2010 (pp. 195 - 207). MarktOnderzoekAssociatie.
  20. 2009
  21. 2008
  22. 2007
  23. Boonstra, H. J., Versteeg, C. J., & Wieringa, J. E. (2007). Laat omzet niet aan het lot over. In Ontwikkelingen in het Marktonderzoek, Jaarboek 2007 (pp. 135 - 151). Amsterdam: MarktOnderzoekAssociatie.
  24. 2006
  25. 2005
  26. Manchanda, P., Wittink, DR., Ching, A., Cleanthous, P., Ding, M., Dong, XJJ., ... Xie, Y. (2005). Understanding firm, physician and consumer choice behavior in the pharmaceutical industry. Marketing Letters, 16(3-4), 293-308. https://doi.org/10.1007/s11002-005-5893-1
  27. 2004
  28. Leeflang, P. S. H., de Weerd, H., Wieringa, J. E., Wittink, D. R., & Woltil, M. (2004). Onderzoek naar de effecten van marketing inspanningen op afleverhoeveelheden van receptmiddelen. Groningen: Rijksuniversiteit Groningen.
  29. 2003
  30. Horvath, C., & Wieringa, J. E. (2003). Combining time series and cross sectional data for the analysis of dynamic marketing systems. (F13 ed.) Groningen: University of Groningen, SOM research school.
  31. Trip, A., & Wieringa, J. E. (2003). Individual charts and additional tests for changes in spread. (F33 ed.) Groningen: University of Groningen, SOM research school.
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